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Work Background
Self-employedData & Analytics Consultant
Jul. 2025RemoteData has always made sense to me—whether it's driving product decisions, tracking KPIs, or uncovering hidden insights in complex datasets. With over 9 years of experience in data analysis, I specialize in turning raw information into strategic insights. My core strengths lie in product and performance analytics, SQL-based reporting, and building intuitive dashboards (e.g: in Power BI, Google Data Studio). I enjoy working across teams to automate reporting processes, clean and structure messy data, and bring clarity where it’s most needed. Hands-on with data while guiding analysts—solving problems, improving processes, and turning complex information into clear, actionable insights that drive results and measurable value.
YardiSenior Marketing Analyst
Jan. 2022 - Jun. 2025Cluj-Napoca, Cluj, RomaniaConduct diverse analyses on large datasets to deliver data-driven insights aimed at creating, improving, and monitoring product performance (e.g., product analysis, A/B testing, SEO analysis).
Tracking results and KPIs. Focused on insights and results, leveraging the power of collaboration and new ideas and suggestions. Develop and maintain dashboards to facilitate real-time performance tracking.
Continuously optimize existing analyses, reports, and methodologies to enhance efficiency and drive automation. Collaborate with colleagues and cross-functional teams to identify the most efficient way to implement changes. Serve as Technical Lead Analyst, coaching and mentoring team members while coordinating meetings and trainings to foster knowledge sharing and professional growth.
Passionate about the strategic role of data in decision-making and its potential for driving automation and innovation.
YardiSEO Data Analyst
Oct. 2018 - Jan. 2022Cluj, RomaniaAnalyze large datasets related to search engine optimization, including competitor analysis and technical SEO, by combining data from varied structures.
Aggregate and analyze data using tools such as SQL and Excel, adapting the method to dataset volume.
Perform data validation independently, identifying and resolving errors and inconsistencies to ensure accuracy.
Derive actionable insights and provide strategic recommendations based on data analysis.
Regularly utilize SEO tools, including Botify, Google Suite, Ahrefs, SemRush, Screaming Frog, and proprietary databases.
Monitor and manage monthly reporting, creating interactive dashboards in Google Data Studio.
Collaborate closely with SEO Engineers and Project Managers to define project scope and requirements.
Technical abilities proven by self-learning most of the tools and orientation towards continuous professional growth and performance enhancement.
YardiMarketing Analyst
Dec. 2016 - Oct. 2018Cluj NapocaConduct research, data manipulation, cleaning, and interpretation related to the North American real estate industry, working with large datasets to uncover meaningful insights. Develop compelling research insights on real estate market trends, user behavior, and key business metrics such as revenue. Report on marketing KPIs and campaign attribution models, providing data-driven insights to support strategic decision-making. Working together with other members of the marketing & design teams to create eye-catching PR stories & visuals that resonate with target audiences. Support the team’s day-to-day online marketing activities and SEO goals with data research and analysis. The project I liked the most and the most challenging one was to automate quarterly reports in SQL Server, overcoming the initial challenge of learning SQL from scratch.
BoschCommercial Sales Planner
Oct. 2015 - Dec. 2016Cluj County, RomaniaConducted customer and market planning, including volume, price, and project forecasting.
Managed acquisition planning, tracking, and reporting, ensuring accurate data analysis and strategic insights.
Coordinated meetings and collaborated with cross-functional teams to align on objectives and priorities.
Performed detailed price analysis to inform decision-making and support business strategies.
Led a special project: Price Change Report, providing actionable insights for pricing adjustments.
Represented the company on business trips to the US, working closely with multiple teams to drive objectives forward.
Bio ZymeMarketing Specialist
Apr. 2013 - Sep. 2014cluj napoca
KNOContent Ingestor Specialist
Dec. 2011 - Apr. 2012
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