Turning Point Brands, Inc.Director of Marketing
Feb. 2019 - Dec. 2023Miami/Fort Lauderdale AreaInternational Supplier, Reseller, and Distributor of Consumer Goods, through traditional B2C retail, Franchise, E-commerce & B2B Wholesale: As Divisional Head of Marketing I managed a team of 18 responsible for for all consumer-facing communications, Experiential field-marketing, managed budgets, precision measurement and analytics utilizing CRM systems including: Magento, SalesForce, HubSpot, ShipStation, Shopify, Domo, & more. Jira Administrator. Affiliates, Social, Loyalty, Supplier & Agency Liaison, SEO, SEM, Email Marketing, Regulatory adherence & liaison.