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Work Background
The Dana Agency Public RelationsGlobal Public Relations Director
Mar. 2024Denver, Colorado, United StatesNationally recognized agency specializing in brand strategy for a diversity of industries including hospitality, entertainment, CPG, food & beverage, health & wellness, and sustainability focused brands.
Turning Point Brands, Inc.Director of Marketing
Feb. 2019 - Dec. 2023Miami/Fort Lauderdale AreaInternational Supplier, Reseller, and Distributor of Consumer Goods, through traditional B2C retail, Franchise, E-commerce & B2B Wholesale: As Divisional Head of Marketing I managed a team of 18 responsible for for all consumer-facing communications, Experiential field-marketing, managed budgets, precision measurement and analytics utilizing CRM systems including: Magento, SalesForce, HubSpot, ShipStation, Shopify, Domo, & more. Jira Administrator. Affiliates, Social, Loyalty, Supplier & Agency Liaison, SEO, SEM, Email Marketing, Regulatory adherence & liaison.
24-Group Marketing & Public Relations SolutionsVice President Marketing - Partner
Apr. 2014 - Jan. 2019Miami/Fort Lauderdale AreaBranding agency specializing in the development of marketing programs, media relations, crisis communications, social media, special events, and regional and national experiential field marketing activations. Industries serviced: hospitality, fast-casual restaurants, resorts, casinos, local retail, wine & spirits, sports/energy and beverage brands, including: National Hotel Brands, Restaurants & Awarded Chefs, Cruise, Casino, Fashion, and Real Estate.
Hotel AstorVice President Sales Marketing
Dec. 2010 - Feb. 2014Miami, Florida, United StatesRecruited by a new ownership team, Managed all marketing efforts and developed sales programs, optimized renovations, secured and publicized celebrity chef concept for on-location restaurant and speakeasy. Developed beverage program, holiday pricing incentives, and optimized rev-par. Planned and executed reopening events with celebrity and media coverage. Occupancy rose from 64% to yearly average of 93% during my involvement preparing the property for sale at 4x gains.
Moët HennessyDirector of Marketing | Consumer Development | Field Marketing Director
Jan. 2007 - Jul. 2010New York, New York, United StatesLVMH is the Global leader of the world’s largest and most successful pluxury wine & spirits. A conglomerate of 27 Maison manufacturers, many of its illustrious brands are centuries old. Personally managed branding for Belvedere Vodka, Hennessy Cognac & Chandon Sparkling Wine. Led the resurgence of Hennessy Cognac through Artist Partnerships, International Communications & Event tailoring, Budget management, Field Marketing, Advertising, Sponsorships, Celebrity relations, Agency negotiation and liaison.
Berk CommunicationsVice President
May. 2004 - Jun. 2007New York, New York, United States• Generated comprehensive marketing campaigns & communication plans for sports, hospitality, consumer goods, and beverages.
• Organized VIP events, product launches, opening events, and sponsor activations.
• Improved brand positioning for clients both domestically & internationally. • Led content creation, wrote new business proposals, conducted analytic research, and reporting. • Secured $250k in new business.
The Student Union, LLCFranchise Partner
Jan. 1924 - Jan. 1924Denver, Colorado, United StatesCompleting contract as of 12/31/24. Open to opportunities. Bespoke college consulting firm specializing in securing college admission for elite students. Recognized as one of the fastest growing educational consultancies. TSU is at the forefront of AI integration into education, making it a disruptor deviating from the traditional 'college prep' services available. As VP of Marketing and Partner, I orchestrated funding and led the franchise expansion into Denver Colorado. Expanded client base from 2 to over 100 in a year's time via cross-country field marketing. Nearing the completion of my 365 day expansion commitment, I'll remain an advisor while I pursue a marketing position with an organization aimed at growth, increased revenue, and longevity.
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