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Work Background
Radiology PartnersDigital Experience Manager
Jul. 2021Provide comprehensive leadership, development and implementation strategies and tactics to support and strengthen Radiology Partner’s digital brand and properties. In partnership with internal and external partners, develop and drive external and internal digital strategy and execution. • Oversight of RP’s external and internal digital properties, including the RP website, intranet and other digital spaces
• Support brand architecture through the ongoing development and implementation of digital strategies
• Stay up-to-date with marketing best practices, new digital technologies, marketing and content platforms and social media best practices
• Ensure visual communication and brand standards are met
• Lead and collaborate cross-functionally in a highly engaged team-centered environment
• Contribute to and promote our Practice culture and vision
CareFirst BlueCross BlueShieldSr. Digital Designer
Aug. 2015 - Jun. 2021Baltimore, Maryland AreaBased on my credible experience, I administer multiple tasks, such as performing research/analysis, brainstorming, concept creation, sketches, wireframes, design phasing, coding, and testing aimed at improving user experience up to optimal level. One of my core duties is to accomplish business objectives by developing consistent interaction between cross-functional teams. During my time here, I collaborate with writers to outline content, map content based on user scenarios, and make edits based on readability standards. I also interact with stakeholders to consult project requirements and opportunities aimed at generating new ideas for accomplishing overall business goals. I also implement best practices and add value to sprint work, brainstorming, sketches and prototypes, and present design work to executive-level leadership. I also serve in leadership teams of two Associate Resource Groups by supporting diversity and community outreach and generating funds for non-profit partners. Some of the achievements are:
• Advocated for associate voices to be heard during company-wide launch event by soliciting stories for utilizing interactive story installations and digital graphics. • Enabled achievement of full business potential by steering the design and establishment of large-scale web campaigns and event marketing, including digital ads, email marketing, landing pages, and websites. • Achieved an award of excellence in innovation for spearheading overall brainstorming sessions, while leveraging creative techniques for motivating teams and integrating brainstorming into the team’s project workflows. • Ensured design standards adherence with the execution of brand and design standards on CareFirst websites, while confirming that sites fulfill all accessibility standards to be accessible by the broadest audience. • Ensured on-time completion of large-scale projects by overseeing project timelines and requirements.
National Association of Credit ManagementDirector, Web Services
Jul. 2008 - Aug. 2015Columbia, MDGoverned the overall web department, while managing numerous projects for NACM departments and affiliates aimed at ensuring business growth. The time I stayed here, I created multiple email templates on a daily basis and supervised the email schedule to facilitate workflows. I also maintained consistent communication with internal departments to accomplish designated objectives and promote NACM programs. Some of the achievements are:
• Analyzed and improved websites’ functionality to ensure accessibility across browsers and operating systems. • Developed and updated all of NACM websites and seven affiliate websites with Joomla content management system to attain desired outcomes.
• Mentored staff members by delivering detailed guidance to create content updates, while ensuring the execution of email marketing campaigns.
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