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Work Background
Emergency VenturesCo-Founder + CMO
Jun. 2021
LH MarketingFounder, Digital Marketing Strategist
Jun. 2018
AchieveDigital Marketing Strategist
Jan. 2018 - Jun. 2018West Palm Beach, Florida AreaDevelop and implement digital marketing campaigns for nonprofit organizations leveraging Facebook's advertising tools, Google AdWords/Ad Grants, LinkedIn Campaign Manager, Google Analytics and SEO best practices. Perform in-depth analyses to develop strategy roadmaps for awareness and fundraising campaigns. Track campaign performance for optimal results.
emagineDirector of Marketing Communications
Feb. 2017 - Jan. 2018West Palm Beach, Florida AreaAs Director of Marketing Communications, I'm responsible for developing, directing and executing emagine's content marketing, social media, website, SEO, online advertising and digital communications strategies.
emagineWeb Strategist
Feb. 2015 - Feb. 2017West Palm Beach, Florida AreaAs a Web Strategist & Account Manager at emagine, I partner with Healthcare, Biotech, Pharmaceutical, Medical Device, B2B, and High-Tech clients to explore growth opportunities in their their digital marketing strategies. Solutions include: Web Design & Development, Responsive Design, SEO, PPC, Remarketing, Social Media Advertising, Social Media Marketing, Content Management Solutions, and Web Hosting & Support following the launch of a newly designed website.
W2O GroupAccount Manager, Digital Strategy & Planning
Apr. 2014 - Nov. 2014Greater New York City AreaPerformed extensive research of current digital and social landscape. Analyzed data to define and develop a comprehensive strategic roadmap inclusive of digital properties, social platforms, SEO and SEM. Managed day-to-day client relationship during strategic development and ongoing enhancements. Worked closely with Account, Creative, PM, User Experience, and Web Development teams to ensure the strategic plan is executed according to original definition, goals, and intention.
W2O GroupAccount Associate
Feb. 2013 - Mar. 2014New York, NYComplete research and assessment of clients and competitors' current digital and social landscape including effectiveness of social media activities, website performance metrics, user experience, overall site functionality. In-depth analysis and identification of gaps in digital strategies to inform ideation of digital solutions. Monitor trends while developing website and social performance metrics reports for client discussions.
McCann Torre LazurDigital Strategy
Jun. 2012 - Aug. 2012Greater New York City AreaAssisted VP of Digital Strategy in research of digital trends, current landscape, consumer/patient/HCP online behavior to distill insights into applicable digital solutions. Plan innovative approaches to digital communications based on research findings for several pharmaceutical companies.
R/GACorporate Communications Intern
Jan. 2012 - Jun. 2012Greater New York City AreaCompile press reports and social media analytics reports for presentation for Founder/CEO, SVP of MarCom, Director of MarCom, Marketing & Communications Associates. Develop and distribute daily internal newsletter to more than 1,200 employees in eight offices globally. Received Crisis Communication training from Director of MarCom.
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