Blue Daphne Events & Floral DesignHead of Events & Creative Direction, Founder
Jan. 2010 - Jun. 2019San Francisco Bay AreaAs the Founder and Head of Events and Creative Direction of an award-winning regional business, I established a reputation for delivering exceptional floral, wedding, and event designs, serving a diverse clientele across California, Oregon, and Hawaii. I developed a distinctive brand identity, voice, and tone, overseeing all advertising, marketing, and promotional materials to significantly enhance our visibility and reputation in the competitive event planning market. In my role, I negotiated client contracts and directed contractor and vendor activities, providing strong leadership and stability in a high-pressure, client-focused environment to ensure the seamless execution of events. I was a pioneer in modernizing the Bay Area event planning industry, creating one of the region’s first event planner websites with integrated digital communication options, thus improving client engagement and service delivery. My dedication to excellence earned the business multiple accolades, including the Best Event Planning Business awards from The Knot and the Best of the Bay recognition from 2013 to 2018, emphasizing our commitment to outstanding service and client satisfaction. My leadership and innovative approach positioned the company as a leader in the events industry, setting new standards for quality and creativity.