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Work Background
Stealth StartupCOO
Feb. 2024San Francisco Bay Area• Led strategic direction and growth trajectory for a stealth startup, shaping innovative marketing and business development initiatives.
• Successfully executed seed round fundraising campaign, pitching to investors and establishing agile company structure for scalability.
• Conducted comprehensive market research and landscape analysis to enhance market positioning and drive future growth.
Herd CreativeManaging Director, Accounts & Operations
Aug. 2022 - Aug. 2023United StatesAs the Managing Director of Accounts & Operations at a dynamic creative agency, I provided strategic leadership and oversight to the CEO and executive creative team, ensuring operational excellence and driving the organization towards its objectives. My role involved designing and implementing comprehensive cross-functional processes, including project and task management systems, CRM solutions, and communication protocols that optimized collaboration both within the agency and with clients. I was instrumental in identifying new markets for acquisition, formulating strategic plans that expanded our reach and diversified revenue streams. Through rigorous diagnostics of operational challenges across departments, I developed and executed innovative systems that enhanced communication, streamlined project management, and improved client acquisition efforts. In addition to my operational responsibilities, I offered valuable market insights and strategic advice to the CEO, identifying growth opportunities and areas for improvement. I also managed the personal and professional calendars for the founder, providing executive-level support that ensured smooth day-to-day operations and strategic alignment. My contributions positioned the agency for sustained growth and success in a competitive landscape.
Rubi LaboratoriesChief Of Staff
Dec. 2021 - Apr. 2022San Leandro, California, United StatesAs the Chief of Staff at a forward-thinking biotech startup, I served as a strategic partner to the CEO, playing a crucial role in designing and implementing systems and processes that streamlined company operations for optimal efficiency. I adeptly managed the personal and professional calendars of the founding team, fostering accountability and productivity through regular one-on-one meetings, where we addressed blockers and established individual and team goals. I facilitated effective collaboration between the business development and technical teams by analyzing data and conducting gap analyses, working closely with the founding team and technical leads to strategize advancements and roadmap initiatives. In overseeing all communications with customers and vendors, I implemented comprehensive funnel systems and designed a robust Customer Relationship Management (CRM) system to enhance connectivity and streamline interactions. Additionally, I developed and executed branding and public relations strategies in collaboration with external firms, leading initiatives that rebranded the startup and launched media opportunities to boost brand visibility and market presence. My role also included setting up and designing office and lab spaces, managing operations, finances, payroll, and overall office and lab management to support efficient and effective business operations. My contributions were integral to positioning the startup for growth and innovation in the biotech sector.
Day MadeHead of People Ops and Product, Founder
Mar. 2018 - Oct. 2022San Francisco Bay AreaAs the Founder and Head of People Operations and Product at a cutting-edge Software-as-a-Service (SaaS) marketplace, I successfully launched a platform that addressed significant market gaps by allowing clients to estimate pricing, book, and finance multiple event service providers through a single, user-friendly application. I developed comprehensive business plans, financial projections, and compelling investment proposals that secured $1M in funding within just six months, with a strategic vision aimed at reaching $100M in revenue. I led a diverse team of 8 local and 3 offshore direct reports, cultivating a high-performance culture focused on efficiency and excellence in software engineering and development. My role also involved crafting engaging marketing collateral, social media content, and blog posts to effectively promote the product and foster meaningful connections with our customer base. In addition, I facilitated monthly Board of Directors meetings, where I provided strategic updates and insights to key stakeholders, ensuring alignment on our growth objectives and operational strategies. My contributions laid a solid foundation for the startup’s success and positioned it as a leader in the event services marketplace.
Isaacs & Hackman, Certified Public AccountantsExecutive Assistant
Jul. 2012 - Apr. 2013Alamo, Califronia
Safeway CorporatePromotional Pricing Specialist
Jul. 2011 - Jan. 2012
Condé NastAdvertising Operations
Apr. 2011 - Jun. 2012San Francisco, California
Orinda Family ChiropracticReceptionist
Feb. 2011 - May. 2011
Blue Daphne Events & Floral DesignHead of Events & Creative Direction, Founder
Jan. 2010 - Jun. 2019San Francisco Bay AreaAs the Founder and Head of Events and Creative Direction of an award-winning regional business, I established a reputation for delivering exceptional floral, wedding, and event designs, serving a diverse clientele across California, Oregon, and Hawaii. I developed a distinctive brand identity, voice, and tone, overseeing all advertising, marketing, and promotional materials to significantly enhance our visibility and reputation in the competitive event planning market. In my role, I negotiated client contracts and directed contractor and vendor activities, providing strong leadership and stability in a high-pressure, client-focused environment to ensure the seamless execution of events. I was a pioneer in modernizing the Bay Area event planning industry, creating one of the region’s first event planner websites with integrated digital communication options, thus improving client engagement and service delivery. My dedication to excellence earned the business multiple accolades, including the Best Event Planning Business awards from The Knot and the Best of the Bay recognition from 2013 to 2018, emphasizing our commitment to outstanding service and client satisfaction. My leadership and innovative approach positioned the company as a leader in the events industry, setting new standards for quality and creativity.
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