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Work Background
360iSenior Social Strategist | Walmart, Burger King, Oreo UK, Toblerone UK
May. 2024everything listed in the previous job description and probably more
360iSenior Social Strategist | Apple TV+ and Apple Films
Jan. 2023 - May. 2024The One Show 2024 Silver Pencil: Social Media: Silo in a Tweet
Entertainment Clios 2024 Bronze: Social Media – Viral Post: Silo in a Tweet | Shortlist: Social Media (Theatrical) - Use of Influencer & Talent // Fan Engagement (Theatrical) - Partnerships & Collaborations: Scorsese on LetterBoxd • Led social strategy for AppleTV+ and Apple Films, leading a team of 6+ SMMs on real time optimizations, big swings, and brand events (news, awards), campaigns that championed the brand on organic social. • Developed brand's unique TOV and principles in partnership with lead creatives filtering all social content through to create differentiation on social, matching the brand's mission, values, and visual ID, and pushed the brand to be more relevant to the cultural zeitgeist and the digital lexicon.
• Cultivated a stronger community of loyal fans through 1:1 engagement practices.
• Created cross-team processes allowing for maximum efficiency in content concepting, creation, quality assessing, and execution. Developed toolkits for software, POVs on platforms, new features/optimizations.
• Developed creative briefs for title work and cultural tentpoles for creative team to concept social content that effortlessly laddered up to high-level branding.
• Provided data and best practice-driven strategic insights on channel roles, timing, copy, creative, etc. to inform long-term editorial content and real time reactive.
• Provided guidance and recommendations on content go-forward plan during sensitive current events.
• Acted as an endless source of knowledge on all things pop culture and the internet, celebrating being "too online"
• Efforts from the above contributed to a 50% follower growth in one year, dozens of top performing posts across channels, and a significant qualitative positive sentiment increase for the brand from combined audiences. • Supervise & edit agency’s daily internet culture newsletter.
• Social Strategy Contributor for new business pitches.
360iSenior Social Strategist | SOUR PATCH KIDS, Swedish Fish, misc. Mondelez Brands
Jun. 2022 - Jan. 2023• Overseeing/leading social strategy for SOUR PATCH KIDS, Swedish Fish, and Nutter Butter, leading a team of three on day to day organic social, real time optimizations, big swings, and inter-agency team campaigns.
• Supervise & edit agency’s daily internet culture newsletter.
• Member of the Dentsu Shadow Board working to create a better working culture for all employees. • Social Strategy Contributor for new business pitches.
360iSocial Strategist | SOUR PATCH KIDS & Swedish Fish, misc. Mondelez Brands
Nov. 2021 - Jun. 2022• Adweek Creative 100 2022 Honoree
• Webby Awards: People’s Choice winner Best Influencer Endorsement: Social Media Category for SOUR PATCH KIDS x Olivia Rodrigo SOUR album release campaign
• Adweek March Adness: 2022 Champion against Coca-Cola, Planters,Taco Bell, Disney+, OREO, and Apple. • Overseeing/leading social strategy for SOUR PATCH KIDS and Swedish Fish, leading a team of three.
• Grew SOUR PATCH KIDS Tiktok to 1.4m from zero in June of 2020
• Supervise & edit agency’s daily internet culture newsletter.
• Member of the Denstu Shadow Board working to create a better working culture for all employees
360iManager, Social Marketing & Strategy | SOUR PATCH KIDS, misc. Mondelez Brands
Jan. 2020 - Nov. 2021Greater New York City Area• Led Sour Patch Kids in their debut performance in Adweek's March Adness Run, making it to the elite 8 only to lose to McDonalds by a mere 46 votes.
• Digiday Shortlist for best use of TikTok
• Dentsu Creative Creative Champion Recipient • Grew SOUR PATCH KIDS Tiktok to 1.4m from zero in June of 2020 • Owned day to day management of brand social accounts, enhancing the brands’ established tone of voices by matching them to the current digital lexicon, developing social content calendars for evergreen content and larger brand and cultural moments.
• First-out responder to cultural trends in real time and cultivated a community of loyal followers through 1:1 conversations.
• Concepted, briefed and managed content shoots in partner with production agency, in house content creators, and influencers.
• Acted as representative on all client and inter-agency partner communications.
• Staff writer for agency’s daily internet culture newsletter
FIGSocial Strategist
Sep. 2019 - Dec. 2019Greater New York City AreaClient: Benjamin Moore Paint
POSSIBLECommunity Management Lead - Contract position
May. 2019 - Sep. 2019Greater New York City AreaCommunity management lead for VW Hello Light 2019 campaign
Developed Social and Community Management Playbook
Engaged with community in real time regarding Volkswagen campaign.
BirchboxCommunity Management Specialist
Feb. 2018 - Apr. 2019
Wandering Bear CoffeeMarketing Coordinator
Jun. 2017 - Jan. 2018
SelfMadeSales Associate
Oct. 2016 - Mar. 2017
Ocean Science SailingMarketing Co-founder
Sep. 2016 - Dec. 2016
Spa De Soleil Inc.Marketing & PR Manager
Jan. 2015 - Jan. 2016Greater New York City Area
FreelanceSocial Media Consultant, Freelance
Jun. 2014 - Jan. 2023Current: Zesty Z snacks and seasoning Building brands through end to end social media strategy and management, and marketing campaigns. Creating content calendars that speak to the brand's voice and mission through creative assets and copy. Engaging with consumers through community management on brand pages. Tracking and analyzing social media KPIs, and ROIs. Providing weekly and monthly analytic reports monitoring performance on individual campaigns and overall performance from a weekly and monthly perspective and highlighting trends in feedback and takeaways for key stakeholders.
Wild Planet FoodsMarketing Associate
Mar. 2010 - Nov. 2016Huntington, New York
Wild Planet FoodsBrand Ambassador
Mar. 2010 - Nov. 2015
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