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Work Background
Branding and strategy planning
TOTHEPOINT marketing and advertisingBranding and strategy planning
Feb. 2021Budapest, UngheriaCompetition analyses - Brand strategies - On and offline content and communication
Director of Brand Marketing
Auchan Retail MagyarországDirector of Brand Marketing
May. 2017 - Feb. 2021Budaörs, Pest, Hungary- Brand and marketing strategy - brand repositioning - ATL/BTL Communication activity planning - Campaign operation - Service design - Store design - Private label product design and packaging 2017-2020 EFFICIENCY RESULTS: Rvn +5-10% annually, Market share: +1,5%p, Transaction MS +0,9%p, 2017-2020 BRAND RESULTS: NPS +5-10% annually, Brand personality: +2 pos, Competence: +3 pos, Brand quality perception: +2 pos Online awareness 2019-2020 +8%
General Manager
Zepter Hungary Kft.General Manager
Jun. 2014 - Mar. 2017BudapestChange management (sales channels) - New business strategy - Digital transformation More about the brand: Zepter International is a global enterprise in Switzerland dealing with production and distribution of premium consumer goods.Products are manufactured in 7 Zepter factories based in Germany, Italy and Switzerland. Product lines: GASTRONOMY: Stainless steel cookware, tableware accessories, wide scale of kitchen equipments manufactured in its own plant in Milan, Italy. HOME CARE: different cleaning, water purifier, air cleaning equipments for the well being and home-care. MEDICAL: - soft laser light therapy medical devices - from Bioptron AG, Wollerau, Switzerland; COSMETICS: 4 full cosmetic product lines - from our R&D Center and Factory, Intercosmetica Neuchâtel SA, Neuchâtel, Switzerland
Deputy Managing Director
GTS Telecommunications HungaryDeputy Managing Director
May. 2012 - Dec. 2013BudaörsThe Company: GTS is a European Alternative Telco Company. New business strategy - company audit, due diligence processes - Organization development - crisis management - legal representation - compliance officer - management board member
Partner - Strategy Advisor
ToThePoint ConsultancyPartner - Strategy Advisor
Jul. 2011 - Aug. 2018Budapest, HungaryFields: Telecommunication, Medical and Healthcare, Legal Major partners: Stratcomm Hungary, Sudler&Hennessey Hungary, RTB Intelligence Agency Competition analyses - Brand strategies - On and offline content and communication Major Clients: MOL Gas and Oil Plc, MLDT, Novartis, AIPM, Abbott, Abbvie, Bayer, Krka, Astellas, EGIS, Yingke China, Yingke Hungary, Zepter Hungary, Gézengúz Foundation - Schultheisz Institute
CMO of Djuice Mobile, Telenor Hungary
Telenor Hungary PlcCMO of Djuice Mobile, Telenor Hungary
Jul. 2009 - Jul. 2011Hungary - BudapestThe Brand: Djuice is a sub-brand of Telenor focusing on youth segments. The role was to launch the brand as an independent mobile brand in Hungary. The role was responsible for the launch and operation. Creation, establishment, launch and operation of djuice mobile Hungary (4th mobile brand in Hungary). Djuice was awarded by Effie International and Hipnozis in 2010-2011.
Director, Senior Legal Counsel
Telenor Hungary PlcDirector, Senior Legal Counsel
Feb. 2003 - May. 2009Hungary
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