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Work Background
StaffbaseExecutive Brand & Video Strategist, Campus (Digital Customer Experience)
May. 2023remote
StaffbaseExecutive Video Producer, Campus (Online Education)
Apr. 2022 - May. 2023Vancouver, British Columbia, Canada• Owned and guided the creative direction for Staffbase Campus, our Online Education program.
• Drive the production of video based education courseware, as coach and contributor.
• Define and refine the brand standards and guidelines for the Staffbase Campus sub-brand.
• Own the Courseware Production Roadmap, defining what gets produced, when and how.
• Work in lock step with junior video editors, instructional designers, educational technologists, and
the Director to create sticky educational content that efficiently accomplishes learning objectives.
• Constantly strive for improvement through actionable video metrics.
• Maintain team tasks, and manage the file system, including all scripts, video editing files,
renders, versioning, translation files, and video hosting.
• Oversee audio recording, editing, and mastering for video voice overs, directing all live action video
shoots.
• Work cross-functionally to export video production expertise to other internal teams, helping to
raise the bar for the organization.
• Guide relationship and project management of 3rd party vendors.
• In collaboration with Marketing, drive the Staffbase YouTube strategy and execution
Vancouver Coastal HealthLead Video Producer/Editor
May. 2021 - Feb. 2022Vancouver, British Columbia, Canada• Direct, plan, develop, produce, script, shoot, and edit video footage and photographs to create powerful stories to advance organizational strategic priorities while maintaining and strengthening the health authority’s connection with internal and external stakeholders. • Provide expertise in breaking down complex information and share emotionally-compelling stories that resonate and motivate change, will build brand affinity, increase stakeholder engagement, and connect with audiences across traditional and digital platforms to enhance the image and reputation of VCH. • Work in collaboration with other communicators across the organization, leading broad-based visual storytelling to advance communication goals as it relates to delivering an exceptional care experience for all. • Lead other motion design projects such as design production, presentation animations, animated web graphics, and other creative projects.
The Coalition Studio (Microsoft Game Studio)Lead Designer/Video Editor, Media Services (video, motion graphics, design, brand)
Jan. 2016 - Jan. 2021Vancouver, Canada Area• Successfully manage and coordinate projects from concept through completion on web and social media platforms, using skills in branding, graphic design, typography, and video production to produce public-facing 360-degree marketing campaigns, branding, and consumer products for the Gears of War franchise, including: Gears of War 4, Gears 5, Gears Tactics, and Gears Pop (initial promo concept only).
• Collaborate with clients to establish vision, execute strategies, and complete deliverables within project deadlines and requirements.
• Oversee rebranding efforts for the eSports program, by collaborating with internal clients, stakeholders, and creative partners to develop a new brand identity and style guide. • Providing guidelines for internal and external clients and partners.
Image Engine Design Inc.Multimedia Consultant
Mar. 2012 - Nov. 2015Vancouver, Canada Area• Engaged in web production, UI/UX principles, and design to promote company achievements for the purpose of marketing and sales initiatives, across web and social media platforms • Designed FUI (Fantasy User Interface) elements for animation, and compositing into final film/VFX shots
• Established and maintained professional rapport with artists and vendors to deliver exceptional in-house photography and merchandising services.
Tiz Beretta Photography www.tizberetta.comPhotographer - Sports, documentary, editorial
Jan. 2010Vancouver, British Columbia, CanadaEditorial, documentary, and on-set production photography
Rogers CommunicationsArt Director/Senior Designer
Jul. 2008 - Oct. 2013Vancouver, Canada Area• Designed broadcast packages and daily graphics for English speaking and multicultural news programs and other in-house television productions.
• Oversaw the production of promotions and advertising projects across English speaking and multicultural programs
• Oversaw in-studio photography coverage of talent and guests
• Developed engaging news and sports content (on-air graphics packages) for station during Vancouver 2010 Olympics broadcast while adhering to time-sensitive deadlines.
Knowledge NetworkManager, Broadcast Design & Promotions
Jul. 2006 - May. 2008Burnaby, British Columbia, Canada• Led the creative direction of the station’s brand and activities and translated key strategic priorities into creative insights for concept and brand development.
• Managed a small team and engaged with other departments to oversee major rebranding of station and on-air graphics projects.
Las Vegas From Home.com Entertainment Inc.Creative Director
May. 2005 - Apr. 2006Vancouver, British Columbia, Canada• Led the creative direction and UX/UI design of LVFH’s multiple gaming IPs, brand, sales and marketing initiatives, and corporate collateral
• Oversaw design staff in Vancouver and Armenia offices • Managed budgets with regards to client needs, external vendors, and equipment purchases
Beretta Designs Inc. www.berettadesigns.comDirector/Producer/CD
Apr. 1997Vancouver, British Columbia, Canada• Manage a select roster of freelance clients, to deliver services in brand development, graphic design, video production, and photography.
• Select clients include: The Coalition, The District of North Vancouver, CBC Vancouver, MacGillivray Freeman Films, Image Entertainment, Deluxe Digital Services, Rainmaker Entertainment Group, EA Canada
CBCSenior Designer
Apr. 1997 - Oct. 2013Vancouver, British Columbia, Canada• Designed broadcast packages and daily graphics for news programs and other in-house television productions.
• Oversaw the production of several large-scale signage and advertising projects for CBC during the 2010 Vancouver Olympic Games and developed engaging news content (on-air graphics packages) for Olympics broadcast while adhering to time-sensitive deadlines. • Provided in-house photography services during 2010 Olympics
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