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Work Background
Resident InterfaceMarketing Manager
Nov. 2023 - Jan. 2025Tampa, Florida, United StatesDirected strategic marketing efforts for a diverse portfolio of brands, including a parent brand and four sub-brands. Developed foundational frameworks such as customer journey mapping, brand guidelines, and style guides, ensuring consistent messaging and positioning. Collaborated with leadership to create and manage marketing budgets and executed a partnership strategy that expanded market reach. Led product development initiatives to align with customer needs and industry trends, driving growth and innovation.
NavigatorCREMarketing Director
Mar. 2021 - Oct. 2023Seattle, Washington, United StatesDeveloped and implemented omni-channel marketing strategies that significantly enhanced brand visibility and lead generation. Built and led a high-performing marketing team while collaborating with sales and product teams to improve conversion rates and client retention. Managed marketing budgets with a focus on maximizing ROI and utilized analytics to refine strategies and provide actionable insights. Successfully drove a 525% increase in web form conversions and tripled website traffic.
NavigatorCRELead, Marketing Ops
Mar. 2020 - Mar. 2022Seattle, Washington, United States
Be Fly Marketing, LLCFounder
Jun. 2017 - Mar. 2020Greater Seattle AreaProvided strategic marketing consultation to startups, driving measurable growth through SEO, PPC, and content marketing initiatives while aligning strategies with broader business objectives. Designed integrated campaigns to boost lead generation and engagement, streamlined CRM processes for improved lead tracking, and identified partnerships to expand market presence. Revamped branding collateral for consistency across platforms, enhancing professionalism and visibility.
BakerAvenue Asset ManagementMarketing Manager
Mar. 2014 - Dec. 2019San Francisco, CAManaged end-to-end marketing campaigns, ensuring brand consistency and compliance. Conducted in-depth analysis of marketing initiatives, leading to improved client engagement and a 95% retention rate.
Collaborated with executives to develop branding strategies and operational efficiencies. Oversaw marketing budget allocation and resource management to maximize ROI.
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