Resident InterfaceMarketing Manager
Nov. 2023 - Jan. 2025Tampa, Florida, United StatesDirected strategic marketing efforts for a diverse portfolio of brands, including a parent brand and four sub-brands. Developed foundational frameworks such as customer journey mapping, brand guidelines, and style guides, ensuring consistent messaging and positioning. Collaborated with leadership to create and manage marketing budgets and executed a partnership strategy that expanded market reach. Led product development initiatives to align with customer needs and industry trends, driving growth and innovation.