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Work Background
Walker Fire (UK) LimitedCommercial Director
Nov. 2018 - Nov. 2019Birmingham, United KingdomWalker Fire were initially a Consultancy client but I quickly realised that the opportunity to work with them full time was very attractive and appealing. I developed a Sales Strategy to focus on multi site private sector corporate accounts and recruited a team of Business Development Managers to help grow sales for Walker Fire across the UK. Having not had Sales Consultants in place for years it was challenging to recruit them, set targets and manage expectations. Having left Walker Fire after a year of working with them, the BDM's are still in place and the pipeline is full of the right type of prospects but it was time to return to my Consultancy Business.
Worldwide Magazine DistributionCommercial Director
Jun. 2011 - Aug. 2013The role's purpose was to maximise the commercial opportunities through development of the sales team, greater customer understanding and developing a sustainable point of difference in servicing retailer's needs in the provision of UK based magazines.
Key achievements included leading the team in persuading Wilkinson to roll out the new category of magazines across 320 stores Nationwide generating substantial incremental revenue and profits for WWMD and the Retail client as well as implementing a new CRM system and a more customer centric approach.
Executive Network InterimHead of Interim
Apr. 2010 - Dec. 2010Setting up the new Interim division for FMCG Executive Network called Executive Network Interim. It provided excellent top level candidates for businesses needing Senior Executives in a hurry.
Little ChefPurchasing Director
Jun. 2007 - Feb. 2009Reporting to the new CEO, my objectives were to substantially increase the margins from food, drink and retail incomes through strategic development, supplier negotiation and implementation with the Operations team. Responsibilities included all purchasing and contract negotiations on a £50m spend.
London & Edinburgh Swallow Group LimitedPurchasing Director
Jan. 2005 - Dec. 2006Maidstone, KentI was responsible for the purchasing of goods, materials and services for our estate of 140 Hotels and 640 pubs.
The company is currently in Administration and I worked with Ernst & Young to get the business back onto its feet so that they could sell its assets a going concern. This role ended in December 2006.
JMR Sales & Consultancy Ltd.Director
Aug. 2003Sutton Coldfield, West Midlands, United KingdomSuccessfully launched a Consultancy service, initially specialising in the Drinks Industry with expertise in procurement, Sales Development, Training, Customer Marketing, Promotional Activity and Internet Development. This expertise has broadened to include a number of sectors away from just drinks. See below for more details.
JMR Sales and ConsultancyDirector | Sales Troubleshooting | Planning | Strategy
Aug. 2003 - Apr. 2019Birmingham, United KingdomI deliver Management Consultancy offering Sales and strategic expertise to a variety of Business sectors including Automotive, Manufacturing, Franchising, Hotels, leisure, wholesale, retail, food and drinks industries. My services Include: Strategic Development, Sales Development, Change Management, Sales Management, Public Speaking, Negotiation skills training, Project Management, Marketing, Trade Marketing, Presentation skills training, Coaching, Mentoring and Sales Training Previous clients have included: Autosmart, Autins Group, Jenkinsons Caterers (Stafford), GP Access, World Wide Magazine Distribution, FMCG Executive, (Recruitment), CWG (Stamford) Ltd.(Agricultural Retailing), Panelto Foods, Bibendum Wines Limited, Little Chef, London & Edinburgh Swallow Group, NEC Group, Glaxo Smith Kline, Anglian Windows. Current clients are not listed here. Most new clients are referred to me via existing contacts or clients. I will then spend time with these prospects (for free) in order to see if there is anything I can do to help and determine what financial benefits will be generated for each party. This process applies to SME's as much as larger clients.
Carlsberg Tetley Brewing LtdSales Development Director
Jan. 2002 - Jan. 2004Developing the sales of Non beer products such as Wines, Spirits and Minerals through the UK Customer base of 20,000 outlets. It involved developing the strategy, securing resources from brand owners (Diageo, Coca Cola, Constellation Wine) and then achieving growth through the salesforce and telesales teams.
Carlsberg Tetley Brewing LtdSales Director
Jan. 1995 - Jan. 2002Reporting to MD Free Trade with a team of 45 (42 Sales and 3 administrators)
Initially on secondment, I implemented a restructure and then managed the team covering 2000 customers to achieve volume and profit targets managing a £40m P&L
Exceeded profit budget by £1.12m and volume by 6% (Beer) and 19% (Non Beer)
Core Brand distribution grown by 150 outlets, Non beer grown by 250 outlets
Developed positive team culture rewarding excellence through recognition
Customer accounts grown by 3% in market declining by 6%
Carlsberg Tetley Brewing LtdCustomer Sales Director
Jan. 1995 - Jan. 2002The re - branding of all Customer Facing Job Titles to include 'Customer' in the Job Title was much more than just cosmetic. Our Corporate Strategy changed so that we all focussed on becoming an organisation with The Customer at the core. We won numerous accolades as a consequence and grew Market Share.
It was great to be part of such a fundamental Cultural Change and see the results.
Jeyes LimitedBrand Manager
Jan. 1992 - Jan. 1995Brand Manager for the Parozone range including bleach, all purpose cleaner and toilet cleaner. Responsible for brand redesign, consumer research, promotion and media activity.
Jeyes LimitedTrade Marketing Manager
Jan. 1992 - Jan. 1995Provide the Sales team with relevant ammunition and arguments to enable them to keep growing our business with our key customers.
These included Tesco, ASDA, Morrisons and The Co-Op
Homepride Foods LimitedNational Account Manager
Jan. 1987 - Jan. 1992Account Manager responsible for sales & profit growth from Sainsbury, Savacentre, Morrisons, The Co-op and Waitrose.
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