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Work Background
BDO South AfricaAssociate Director: Executive Projects
Jun. 2023As Associate Director: Executive Projects at BDO South Africa, I operate at the intersection of strategy, governance, and global network collaboration—reporting directly to the CFO, CEO, Regional Director for Africa, and International Liaison Partner. I support the CFO with strategic projects, manage the full REMCO process, drive Partner and Director KPA alignment, and lead the planning of our annual Partners Conference. I also oversee firm-wide travel governance, including policy, budget, compliance, and executive approvals. In support of the CEO, I drive EXCO operations—from strategy development and governance reform to confidential initiatives like M&A and global board hosting. I lead the coordination and delivery of all EXCO packs, agendas, and strategic action tracking. With the Regional Director for Africa, I help align firms across the continent under one brand—delivering data analysis, Africa-wide reporting, event execution, and growth strategies. I also work with the International Liaison Partner on global firm collaboration, referral reporting, and driving efficiency in cross-border engagement. Passionate about equity and inclusion, I co-lead the Women in Tech initiative and broader gender empowerment efforts, and was featured in BDO’s 2024 International Women’s Day Report.
BDO South AfricaDigital Delivery Lead: BDO Financial Services Digital
Jan. 2022 - Jun. 2023In my role I will be educating the market about our digital solutions, targeting global markets and developing the future 'app store' of the audit & advisory world. The role will see me do a bit of technical marketing, sales, BD, comms and customer experience as well as business operations.
BDO South AfricaAssociate Marketing Director
Dec. 2019 - Jan. 2022Johannesburg, Gauteng, South AfricaStarted at BDO as the Communications Manager in a marketing department of four (Head of Marketing, Events Coordinator, Graphic Designer, Communications Manager) with little to no marketing budget. By 2021, there were 15 people in the department, I was the second in charge to the Head of Marketing and we had grown BDO into a brand. My role was spread across the brand. I looked after all internal and external communications (including the crisis communication and planning for the Firm as well as all marketing and communications related policies), manage all agencies, develop brand/marketing/communications strategies and brief agencies as well as present to EXCO and Shareholders, run LinkedIn and Media training for the Firm as well as a few soft skills training (presentation skills, business writing), I managed the company website and all Marktech (working closely with our CRM Marketing coordinator) and social pages. I started the companies LinkedIn page and grew it organically to 60 000 followers in over 3 years. I have run many internal and external events for the Firm, including our prestigious annual Budget Speech event and our Annual Partners Conference, to planning our Clarity Charter Round Table events. I also assisted the C-suite with their respective communication as needed. I worked closely with the CEO to draft his speeches and presentations and manage the general messaging for the Firm. Committees: - BDO Global PR Committee - BDO Global Website Committee - BDO Global Digital Marketing Committee - BDO Global Intranet Committee - BDO SA Sustainability Working Group
BDO South AfricaNational Marketing and Communications Manager
Sep. 2014 - Nov. 2019IllovoMy role involved: - Crisis and Reputation management - managing media crises and monitoring and managing the company's reputation - Driving the Business to Business digital marketing of the firm - Reworking our Induction process to be more strategic for staff and the business (in response to a survey which showed staff as being disengaged with the business) - Creating and collating all information for staff newsletter every second week - PR and Marketing for the brand and service lines - Internal and external communications for the brand - Managing the companies Social Media Channels - Managing the companies Website - Managing the companies Intranet copy - Developing research reports and angles for the business - Media Training - Launching and working with Partners to develop a sector approach - Part of BDO International PR Group, Website testing team and Mining Marketing team Our website has also improved since I have taken over: • Old website stats: Our bounce rate was at 53% in January, 41% drop off on our homepage, returning visitors was at 27%, session duration was 2 minutes 19 seconds and people are viewing 2.7 pages when they come to our site. • New website stats: Our bounce rate for February was 14%, returning visitors is up to 31% and people are now viewing 3.33 pages per visit and spending 5 minutes on our website.
Ogilvy Public RelationsSenior Account Manager
Jul. 2013 - Aug. 2014During my time at Ogilvy I was the Senior Account Manager on the KFC account - biggest account on the Johannesburg Ogilvy campus. My role was to look for story ideas/ways to tell KFC's story in order to reach their target audience. Not always easy when working with a product as the media don't always want to talk product - this meant looking for innovative and niche ways of promoting content, developing content and publishing content. My role also involved digital marketing, working closely with the advertising team to ensure we COPE - create once publish everywhere. This has given me an integrated view of my role rather than a (often) separated approach.
Base2 AgencyClient Services Manager
Jun. 2012 - Jul. 2013BryanstonBeing the Client Services Manager/ Digital Campaigns Manager for Telkom and homeware brand - Russel Hobbs was no easy feat. Russel Hobbs involved straight forward product marketing, website redesign, campaigns,social media management, competitions etc. While Telkom was a little trickier - being part of the Y&R team, Mediacom team, Aqua team and Base2 team (known as Team Telkom) meant taking an overview of the entire brands happenings (product developments, company developments, staff changes, public scrutiny) and working as a team to create one piece of content (direct marketing campaigns/advertising campaign/digital campaign/social campaign) that would manage the brands reputation, disrupt the market, stand out from competitors, while still appeasing staff and clients. This was by far my most difficult role - but one that involved a lot of team work, out of the box thinking,direct marketing plans/initiatives, people management, crisis management and hard-sell to senior teams stuck in their own world of thinking. I was also very involved in the redesign of Telkom's current website.
Fleishman-HillardSenior Account Manager
Jan. 2008 - Jul. 2012Johannesburg Area, South AfricaHaving started at Fleishman as an intern, I was very fortunate to have been molded into the Communications Professional I am today, having begun my internship across various Financial Services Accounts doing daily reports, weekly reports, monthly reports, media monitoring, media motivations and pitching - I was ready for the next challenge. As I grew at Fleishman so did my responsibilities, client interaction, people management and skill. In my almost five years there, I had been trained, upskilled and groomed - I could present, handle a client like a pro, put together a strategy, write and understand organisations and people. I also began dabbling in digital marketing in my time at there and even won the Fleishman-Hillard Digital Novice Award for my campaigns for clients. It was at this time that, my intrigue into digital pushed me away from PR. My clients included (but not limited to) - Financial Services brands such as Visa (including being fully involved in their FIFA Soccer World Cup 2010 sponsorship and their opening of their office in Kenya), FNB, WesBank, Liberty Life, Ma'Afrika Tikkun, SBV, SA Banking Association, The Automobile Association, Columinate.
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