PINAR KACAR

Senior Business Executive | Digital Transformation & Commercial Growth Leader @AVON

MedicalCustomer ServiceGrowth HackerCRM managerMarketing DirectorCBDOHead of GrowthPartnerships ManagerBusiness Development ManagerSales ManagerAccount ManagerProject ManagerProduct ManagerBrand Marketing ManagerConsulting🐦 DesignBusiness OwnerMarketingITChanel ManagerC-level ExecutiveSales & BizDevCEOCTOCMOCSOCustomer Success ManagerCOO

EXECUTIVE SUMMARY Seasoned executive leader with over 25 years of experience driving strategic growth, digital transformation, and operational excellence across global markets including EEMEA, APAC, and India. Proven success in leading large scale P&L operations, maximizing yield through commercial discipline, and implementing revenue assurance frameworks. A Boğaziçi University -educated engineer with a bold, future-forward leadership style, expert at bridging IT and OT security gaps while protecting organizational assets and maximizing shareholder value. CORE COMPETENCIES • Revenue Management & Assurance: Monitoring usage and identifying leakage to optimize yield and commercial integrity. • GTM Governance & Execution: Designing resilient go-to-market strategies and value-based pricing models for diverse priority segments. • Network & Distribution Optimization: Engineering tiered distributor models and optimizing cost structures to enhance operational efficiency. • Cyber Resilience & Digital Risk: Strategic advisory on xIoT, ICS, and OT security to ensure operational resilience in critical infrastructures. • Strategic Leadership: Managing multi-million-dollar budgets ($150M+ revenue) and leading cross functional teams of 100+ employees. PROFESSIONAL EXPERIENCE AVON, UK | General Manager (Distributor Markets) | 2023 – Present • Revenue & Profitability: Led strategic operations across 16 countries in MEA, APAC, and India, delivering a 35% YoY revenue increase and a 133% EBITDA improvement. • Commercial Integrity: Engineered and executed a tiered distributor model, optimizing cost structures and reducing SG&A expenses by $5M annually. • Omnichannel Growth: Accelerated digital expansion by scaling 300 retail points of sale and increasing digital catalog revenue contributions from 8% to 12%. PINAR KACAR CONSULTING | Cyber Resilience & Digital Transformation Consultant | 2022 – 2023 • Strategic Advisory: Spearheaded cyber resilience projects for top-tier enterprises (Enerjisa, Tüpraş, Turkcell,