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Work Background
Country Director - ANZ
Refined NetworksCountry Director - ANZ
Jul. 2025Melbourne, Victoria, Australia
Chief Operating Officer
The DOMChief Operating Officer
Oct. 2020 - Apr. 2025• In close collaboration with the CEO, built foundational operations of a fashion and lifestyle ecommerce marketplace start-up, hiring entirely new team and driving OKR and KPI metrics. • Secured significant investment capital for the business over multiple rounds, launching 300+ leading Designer and Fashion brands on site within first 24 months. • Conducted financial forecasting to explore strategic options and develop creative solutions to complex business issues. • Developed significant Brand supply & Technology vendor partnerships to enable business growth.
Advisory Board Member
Merry PeopleAdvisory Board Member
Sep. 2020 - Dec. 2021
Head of Marketplace
Accent Group LimitedHead of Marketplace
Aug. 2019 - Jul. 2020Visionary and custodian of the new e-commerce marketplace business at Accent Group. Responsibility to assemble and grow talented team in order to deliver a world class user experience for consumers while providing a successful new online channel for leading footwear and accessory brands in Australia. Unfortunately for this new business, Coronavirus arrived early in it's lifecycle and it was one of many commercial victims during 2020.
Managing Director
Gloweave Consolidated Pty LtdManaging Director
Jan. 2014 - Jan. 2019General Management, Transformation and Strategic Re-positioning of Menswear, Work-wear and Corporate Uniform portfolio of brands in Australia and New Zealand.
Director
The East India CompanyDirector
Jan. 2011 - Apr. 2017Luxury Brand distribution in the Food and Beverage sector across the Asia Pacific region.
Founder / Managing Director
SUPERYOUTHFounder / Managing Director
Jul. 2009Fractional Business Management \ Brand Strategy \ International Development \ Channel Growth \ Brand Transformations \ Change Management \ Design & Development \ Wholesale Distribution / DTC & Marketplace E-Commerce Superyouth successfully launched international brands Happy Socks and Manhattan Portage into Australia and New Zealand.
Divisional Head
Brand CollectiveDivisional Head
Jan. 2005 - Dec. 2009Managing iconic street fashion brands: Mooks, Stussy, Freshjive, Original Penguin while also launching UK super brand SUPERDRY into Australia/NZ markets.
European Brand Manager
Globe International LimitedEuropean Brand Manager
Jan. 2002 - Dec. 2006Delivery of regional growth objectives and management of European distribution network.

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Consumer Brand and Business Scaling Strategy
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