Madeline Denaro - Social Media and Marketing Specialist,

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Work Background

Agile OffroadSocial Media and Marketing Manager

Sep. 2023 - Sep. 2024San Diego, California, United States

Big Bay Yachts Social Media Specialist

Oct. 2018 - Sep. 2023Greater San Diego AreaI am a content marketing and campaign management expert with a proven track record of developing successful social media calendars for various platforms such as Instagram (IGTV/Reels), Facebook, Twitter, Craigslist, and FB Marketplace. My deep knowledge of digital marketing has allowed me to manage influencer relationships, budgets, and products, while tracking campaign performance and executing organic content creation and photoshoots. I possess a deep understanding of SEO, which has allowed me to increase engagement on social media platforms through optimizing images, relevant hashtags, and keywords while preserving the brand image. By monitoring social media accounts and actively engaging with the community, I have created loyal brand followers. I have created promotional material drafts based on trending topics that ensure content incorporates a mixture of on-brand messaging and product-specific hashtags to increase viral potential and drive site traffic. Through my expertise in digital and B2C marketing, I have deepened relationships with clients and achieved consistent growth with drip campaigns and monthly emails. With my event planning experience, I have planned social media storyboards ahead of company events, produced content in real-time within a specific target window while selecting on-brand images. I possess a high level of technical competence utilizing various tools such as Hootsuite, iMovie, Canva, FB Publishing System, and Google Ads. Through analyzing third-party data, I have predicted new growth opportunities that aid in listing price forecasting and strategic planning to increase listings' profitability. My data analysis skills have allowed me to make informed decisions that lead to successful campaigns.

Raphael's Event Works Event Manager

Jun. 2018 - Sep. 2018Greater San Diego Area

ElleBelle Photography, Design & Events, LLCIntern

Jan. 2018 - May. 2018Tallahassee, Florida AreaAs an Intern focusing on digital marketing, I have developed a strong skill set in community building and creative strategies. I supported digital marketing advertising campaigns by engaging with followers on various social media platforms, including Facebook and Instagram, reaching a total audience of 4K+ users. My experience in community building has allowed me to develop an understanding of the importance of engaging with followers and building a strong social media presence for brands. With my expertise in creative strategies, I crafted compelling monthly copy with an eye for current trends and viral potential based on Facebook Insights, keyword analysis, and general interests. I ensured that the copy was engaging and resonated with the target audience to increase engagement and promote brand awareness. One of my main accomplishments in this role was increasing brand awareness through the development of user-specific ads for special promotions on photography packages/events. I designed flyers, business cards, and other marketing materials to promote these special promotions and encourage engagement from potential customers. By using my design skills, I was able to create eye-catching and effective marketing materials that increased interest in the brand and led to increased sales. Overall, my experience in community building and creative strategies has allowed me to effectively promote brands and increase engagement on social media platforms. Through my work, I have demonstrated my ability to engage with followers, craft compelling copy, and design effective marketing materials to increase brand awareness and promote special promotions.

Florida State University CVASpecial Coordinator

Nov. 2017 - May. 2018Tallahassee, FloridaDuring my time as event coordinator, I gained extensive experience in budget supervision, marketing coordination, and client management. I served as the sole coordinator for the Annual 2018 Student Veteran's Ball, recruiting and supervising staff while overseeing the campaign/event budget. Through my leadership, the event was executed seamlessly, and attendees had an enjoyable and memorable experience. In addition to my role as a coordinator, I also served as a delegated marketing coordinator for community-related events, managing advertisement and exposure for the first annual Warrior Classic golf tournament. I developed marketing materials, including flyers and social media posts, to promote the event and generate interest from potential attendees. By effectively promoting the event, we were able to achieve a high turnout and raise funds for a worthy cause. One of my key strengths as event coordinator is my ability to arrange meetings with the clients to understand their specific desires for the event outcome. I worked closely with them to determine timelines for the reception, ensuring that their vision is brought to life. Through my strong communication and listening skills, I was able to build trust with the clients and deliver an event that exceeds their expectations. Finally, I have a strong background in planning marketing and PR strategies to promote special events in social calendars across the university and community. I used my knowledge of social media platforms and event promotion to effectively market events and generate buzz. By using strategic marketing and PR tactics, I was able to increase attendance and make each event a success. Overall, my experience in budget supervision, marketing coordination, and client management has allowed me to deliver an exceptional event that met the needs of clients and attendees alike. Through my leadership and strategic planning, I was able to execute a successful event and exceeded expectations.

Congresswoman Carolyn MaloneyCongressional Aide

Jun. 2013 - Aug. 2013Manhattan, NY

Denaro Law FirmLegal Assistant

Jun. 2012 - Aug. 2017Miami, FL