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Work Background
SBAM Creative AgencySocial Media, Influencing & Digital PR Consultant
Feb. 2025
Jakala S.p.A.Social Media, Influencing & Digital PR Consultant
Aug. 2022 - Jan. 2025- Defining social strategy and editorial plan for national and international clients from different industries (luxury, Design, food, fintech, Automotive, Mobility and energy)
- Managing Facebook, Instagram, X and LinkedIn social accounts: community management activities, copywriting, post publishing and ADV campaigns
- Relationship management with external suppliers and influencers for communication campaigns on different social platforms
- Use of analytical tools to monitor data and results of activities based on arranged KPIs and web listening
- Coordination of multidisciplinary teams on different project streams, to ensure quality of delivery and adherence to deadlines
- Creation and definition of moodboard, management of before, during and after photo shoot (photos and videos)
- Social Live coverage
- Website update through pictures and texts upload
Jakala S.p.A.Social Media Manager
May. 2021 - Aug. 2022Milan- Design and coordination of social media editorial plan
(Facebook, Instagram, X) in order to increase fan base, brand awareness and engagement
- Management and monitoring of communities
- Monitoring of the main KPIs and insights reporting
- Collaboration with graphics and Digital departments for the management, implementation and optimization of the social strategy based on the client's needs
Almar Jesolo Resort&SpaMarketing & Communications Executive
Jan. 2019 - Mar. 2021JesoloIn charge of managing online and offline communication for a 5-star luxury hotel in Lido di Jesolo (Venice) in order to increase revenues & brand awareness. ATL & BTL campaigns:
- Define the strategic marketing and communications plan with the GM in accordance to the budget
- Develop competitor analysis and the brand positioning strategy
- Design of promotional material in Italian and English for online and offline channels as brochure, flyer, menu
- Competitor analysis and definition of the brand positioning strategy SMM:
- Design and coordination of social media editorial calendar (Facebook, LinkedIn, Twitter) and management of Instagram copies and community
- Managing of Facebook and Instagram campaigns with Brand awareness, Lead generation, traffic and conversion goals SEA:
- Coordination with an external agency for SEM campaigns (Brand and NoBrand) on Google, Yandex and Bing platforms Content Management & Copywriting responsibilities:
- Photo and copy updates for the website with Wordpress in 7 languages. SEO activities in Italian and foreign languages using keyword search tools like Google Keyword Planner
- Update of e-shop (skincare products and towels for body's retreat): textual and visual content uploading in Italian and English; SEO optimization
- Management and updates for booking platform (Vertical Booking) and of third-party accounts (TripAdvisor, Booking.com, etc.), OTAs and Travel Agencies PR Marketing:
- Support in PR and media relations activities (monitoring of press releases) and management of collaboration activities with influencers in resorts Other duties:
- Management of internal communication activities
- Images and Layout editing: Gimp, InDesign, Photoshop (basic)
- Photo shoot coordination, support to press visit planning and collaboration with Italian influencers
- Brand Reputation Specialist
- Corporate identity of the main and collateral brands
- Onboarding and training of two employees
Almar Jesolo Resort&SpaMarketing & Communications Intern
May. 2018 - Nov. 2018JesoloI have done an extra-curricular internship in the Marketing & Communications Department of a Five-star resort in Lido di Jesolo, near Venice; it has been an experience that allowed me to get in touch with the luxury hospitality industry and to practice my Web Marketing skills.
Along with the team, I have contributed to pursue the goals to to increase revenues & brand awareness. - Design of promotional material in Italian and English for online and offline channels as brochure, flyer, menu - Content Management & Copywriting responsibilities:
Photo and copy updates for the website with Wordpress in 7 languages. SEO activities in Italian and foreign languages using keyword search tools like Google Keyword Planner
Managing and updating for booking engine (Vertical Booking)
Management of third-party accounts (Tripadvisor, Booking.com, etc.), OTAs and Travel Agencies - Social Media Strategy:
Design and coordination of social media editorial calendar (Facebook and Twitter) and management of Instagram - Email marketing: design and content updates of newsletter in 7 languages - Coordination of photo shooting and support to the press visit planning - Images editing: Gimp - Brand Reputation Specialist - General office management
Missione Shahbaz Bhatti OnlusVolunteer Communications Associate
Feb. 2018 - Apr. 2018Badoere, Treviso Area, ItalyThe Association “Missione Shahbaz Bhatti Onlus” (MSB) is inspired by the thought and vision of Shahbaz Bhatti, Federal Minister of Minorities Affairs in Pakistan from 2008 to 2011 and Chairman of All Pakistan Minorities Alliance (APMA) – the largest minorities movement in Pakistan - and it was founded after his murder, on 2nd March 2011.
Shahbaz Bhatti has dedicated 28 years of his life to promote human equality, social justice and interfaith harmony in Pakistan, battling persecution against Christian minorities in Pakistan. I have contributed to the managing of association's website with Wordpress and Social media channels and tp the PR activities with Italian and Pakistani associates.
Israel Italy Chamber of CommerceUniversity Apprenticeship
Sep. 2017 - Dec. 2017Tel Aviv, IsraelI have done the University Apprenticeship included within the Master Program I have attended at IULM University, by assisting in Italian-Israeli delegations, organizing meetings and conferences, helping the events management in collaboration with the Italian Embassy, by translating from Italian to English and vice-versa and by doing market analysis and database creation as well as press releases creation.
Lastly, the topic for the thesis of the Master Program final paper has been focused on the internship itself.
Connect4ClimatePR Assistance to interviews
Jun. 2017 - Jun. 2017Bologna, ItaliaDuring the #All4TheGreen week, preparing the Environment G7, I have taken part of the Staff as volunteer by welcoming guests and providing support to logistic and technical team to 'Sustainable Development Goals Media Zone'.
Garden Court HotelWorking Holiday Visa
Oct. 2015 - Apr. 2016Queenstown. New ZealandI have been living 7 months in New Zealand under the Working Holiday Visa scheme, during which I have worked as a waitress and cleaner for 6 months and later I have enjoyed a road trip through both islands.
AustraliaWorking Holiday Visa
Oct. 2014 - Aug. 2015Sydney, AustraliaAt the age of 22, I have moved to Australia under the Working Holiday Visa program, during which I have worked for 5 months and then traveled; I also completed the 88 days of farm doing wwoofing in Tasmania, that means I could apply for the second Working Holiday Visa.
Fondazione di VeneziaScholarship as Cultural Mediator
Aug. 2014 - Sep. 2014Venice, ItalyDue to a Ca 'Foscari University scholarship, I have gained a brief experience as a cultural mediator by welcoming visitors to the temporary 'M9 Transforming the City' exhibition and by assisting tourists during the exposition.
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