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Work Background
ABBProduct Marketing Director
Sep. 2022San Sebastián, Basque Country, Spain- Led the formulation and execution of product marketing strategies within Spain to meet business objectives, aligning with the global product strategy.
- Oversaw sales and marketing activities, providing support to sales organizations to enhance sales and service delivery of the product portfolio.
- Targeted key performance indicators including total demand orders, growth margin percentage, net price variance, Net Promoter Score (NPS), inventory turnover on finished goods, and on-time delivery rates.
- Reached orders growth above electric sector average for three years in a row.
ABBStrategic Marketing Manager
Jan. 2020 - Aug. 2022Santiago, Chile- Defined and implemented the marketing strategy for the Electrification Business in Chile, managing a budget of over 50 million USD per year.
- Led and developed the Marketing department proactively, coaching the team to ensure the achievement of key qualitative and quantitative targets in a profitable manner while ensuring high levels of customer satisfaction.
- Identified strategic segments and business opportunities based on market analysis, defining strategy and business plans for each while coordinating the relevant teams.
- Responsible for product marketing, segment marketing, and strategic and tactical marketing plans to support the relevant organization.
- Initiated, implemented, and reported on market analysis and marketing activities, ensuring efficient marketing tools were developed and maintained to monitor the market through coordinated marketing analyses and activities.
- Managed the commercial agreements with main channel partners in order to reach target sell-in/sell-out figures and optimize rebates.
- Implemented sales campaigns, both through digital marketing and point of sales activities
- Hired and managed agencies for development of marketing assets, trading shows participation and market studies
ABBTechnical Promotion Coordinator for Latin America
Jan. 2016 - Dec. 2019Santiago, Chile- Created, from ground up, a high performance pre-sales engineering team for the Latin America region, hiring, training, defining strategy and KPIs for each team in Mexico, Peru, Colombia, Chile and Brazil.
- Developed and maintained positive customer relations and coordinated with team members to ensure requests and questions were handled appropriately.
- Directed, provided guidance, and monitored the performance of less experienced engineers and in-house operational personnel supporting customer needs.
- Evaluated employee performance monthly and coached and trained accordingly, increasing quality of work and employee retention.
- Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results.
- Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
- Gave benefit-oriented, polished presentations driving dramatic revenue growth across multiple sales channels.
- Led targeted training programs to educate staff on product benefits and service capabilities.
- Administered a $80 million annual sales division budget, $2 million per extra headcount in the region.
ABBGlobal Trainee
Jan. 2015 - Dec. 2015Bergamo, Italy- Participated in an extensive job rotation program across ABB's main factories in Italy, Germany, Switzerland, and Finland, gaining a comprehensive understanding of the company's operations and processes.
- Monitored market trends and competitor performance, utilizing this data to adjust promotional strategies and maximize sales potential.
- Contributed to the development of product documentation, ensuring clear communication of upcoming features and products to internal teams and stakeholders.
- Coordinated the implementation of innovative strategies aimed at achieving company objectives and enhancing long-term profitability.
ABBProject Engineer
Jan. 2013 - Dec. 2014São Paulo, Brazil- Coordinated with vendors to identify and procure the necessary equipment for project completion while maintaining cost-efficiency and adherence to project timelines.
- Designed power distribution systems for the construction of high-tech manufacturing facilities, ensuring that all technical requirements were met for optimal functionality.
- Analyzed project blueprints, drawings, and sketches to develop effective strategies for new project initiatives, contributing to the successful execution of engineering plans.
- Conducted thorough electrical acceptance testing of completed hardware, including continuity and high-potential isolation tests, to validate the integrity of electrical systems.
- Assessed the installation of electrical equipment and systems, diagnosing faults and implementing corrective actions to maintain project standards and safety guidelines.
ABBProject Engineering Intern
Jan. 2012 - Dec. 2012São Paulo, Brazil- Prepared and reviewed engineering specifications, scopes of work, schedules of payments, and other related documentation to ensure project alignment with client objectives and contractual obligations.
- Evaluated change order requests and analyzed out-of-scope work activities and developing field conditions to provide accurate and timely resolutions.
- Ensured electrical works conformed to general specifications and industry standards, promoting adherence to safety and quality guidelines.
- Monitored the installation process of materials and equipment, verifying compliance with engineering drawings and specifications to guarantee seamless project execution.
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