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Work Background
Family Connections CentersEngagement Manager
Aug. 2024 - Jan. 2025
Scuba AnalyticsSenior Digital Content & Marketing Manager
Sep. 2021 - Feb. 2024• Content & Social Media Management: Led content strategy and social media initiatives, producing high-impact assets like blogs, ebooks, and whitepapers. Optimized audience targeting and content creation, driving a 100% increase in blog traffic within 9 months. Executed high-conversion email campaigns, enhancing customer engagement across channels. • Marketing Strategy & Operations: Managed end-to-end marketing operations, establishing scalable processes and strategic frameworks. Developed annual content calendars and drove cross-channel marketing, ensuring cohesive brand storytelling and campaign success. • Performance Measurement & Reporting: Analyzed and reported on marketing performance, aligning with KPIs and maximizing ROI. Leveraged SEO and analytics to optimize customer touchpoints, enhancing overall user experience and campaign effectiveness.
Apicha Community Health CenterManager of Marketing & Community Engagement
Sep. 2020 - Sep. 2021New York, New York, United States• Strategic Marketing Planning & Leadership: Planned and executed digital marketing strategies, covering website management, email marketing, social media, and paid campaigns. Led content creation and brand identity initiatives, standardizing marketing processes to boost efficiency. Implemented SEO tactics, significantly increasing brand visibility and tripling blog traffic from 2019-2021. • Data-Driven Performance & Reporting: Created and presented comprehensive reports on marketing performance, identifying KPIs and setting OKRs to enhance CLTV. Led AB testing to optimize marketing strategies and achieve measurable results. • Team Management & Training: Supervised and mentored junior marketing team members, providing guidance to enhance their skills and career growth. Fostered a collaborative and productive team environment, driving continuous improvement.
Apicha Community Health CenterDigital Marketing Specialist
Jul. 2017 - Sep. 2020Greater New York City Area• Content Creation & Brand Identity Management: Stewarded company brand and identity via blog posts, social media, newsletter, & email creation. Implemented content and brand development plans to strengthen online presence and extend reach and user engagement. Project managed and created website updates, redesigns, and changes. • Social Media Marketing & Outreach: Managed all social media marketing campaigns (paid & organic), including reports and outreach across social platforms. • Performance Enhancement & Customer Engagement: Provided customer service and community management through social platforms and during community-based events. Increased overall 2019 blog traffic by 90%.
VICE MediaContributing Writer
Feb. 2017 - Jan. 2018Greater New York City Area
Praetorian DigitalAssistant Editor
Mar. 2016 - Mar. 2017San Francisco Bay AreaCovered breaking news and industry trends in public safety. Utilized Google Analytics and data to optimize and increase site traffic. Published exclusive original content and managed social media accounts. Created daily custom newsletters for over 200K readers to boost engagement.
UC Santa BarbaraMarketing & Event Coordinator
May. 2014 - Aug. 2015University of California, Santa BarbaraDirected online social media strategy, press releases, PSAs. Coordinated with local outlets to advertise events. Enhanced social media marketing campaigns. Increased sales profits by 20% from YOY.
UC Santa BarbaraAssistant Marketing & Event Coordinator
May. 2014 - Aug. 2014University of California, Santa BarbaraCoordinated event publicity; wrote press releases and reached out to student organizations and the greater Santa Barbara community; curated social media accounts. Also supported event logistics and finances, including compiling project statistics and event revenue.
The Bottom Line Newspaper - University of California, Santa BarbaraSenior Copy Editor
Jun. 2013 - Jul. 2014Santa Barbara, California AreaReviewed all submitted and scheduled articles for each weekly issue before print. Fact-checked all content and reviewed for AP style, and ensured no grammatical, spelling, or syntax issues.
The Bottom Line Newspaper - University of California, Santa BarbaraOpinions Editor
Sep. 2012 - Jun. 2013Santa Barbara, California AreaPitched and assigned articles to staff for weekly periodical. Reviewed content of opinion pieces and submitted by print deadline. Established annual budget priorities with editorial board.
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