Academy Sports & OutdoorsSr. Director, Omnichannel Technology
Apr. 2011 - Sep. 2016Champion and execute the Technology Omnichannel roadmap by integrating online, offline, and mobile capabilities to create a truly seamless and faster shopping experience. Manage all aspects of strategy/execution, development, operations, and support of systems (ecommerce, order management, product fulfillment, product content management, mobile, cloud, tax and shipping, point-of-sale). Drive development of new technology vision and roadmaps. ■ Empowered launch of new online sales channel and rapid ecommerce business growth. ■ Delivered innovations previously considered “impossible” using current POS including digital receipts, mobile POS, and lookup receipts by credit card. ■ Architected fulfillment strategy (“Shared Inventory”) and "Ship From Stores" system to enable inventory ecommerce sourcing and order fulfillment from brick-and-mortar distribution centers. ■ Change leader for organizational transformation through introduction of Agile product development methodology to enable fast-paced delivery organization. ■ Fostered accountable, customer-focused, collaboration-based culture and empowered teams. ■ Sped time-to-market for technology delivery from release every 6 months to at least 1x per month, to quickly deliver business value, reduce project delays, and ensure on-budget rollouts. ■ Spearheaded infrastructure migration to cloud services as the future vision for digital interactions, positioning company on the leading edge of retail cloud adoption. ■ Led cross-functional business and technology teams to launch solution in 6 months. ■ Conceptualized and executed customer-focused mobile solution to rescue sales in instances of sold-out products (common retail problem that historically causes customers to leave unsatisfied). ■ Delivered mobile technology to serve as full credit/debit cash registers to generate higher sales, increased customer satisfaction.