Accenture SongDigital Marketing Analyst
Mar. 2019 - May. 2020Madrid y alrededores, España· Definition of the strategic Lead Generation plan for B2C online sales, ensuring the fulfillment of activity, efficiency, revenue and cost objectives.
· Daily monitoring and analysis of KPIs to obtain actionable insights and initiatives from customer data.
· Optimization of the E2E digital personalized experience in order to maximize conversion rates.
· Analysis based on Customer Journeys and tracking of Lead Generation activities by plan, campaign, support and product, on a daily, weekly, monthly basis.
· Development of high-level reports and presentations on the results of commercial campaigns and strategic plans.
· PostLead stream optimization: Daily analysis of call centers activity. Data visualization in PowerBI unifying final sales data crossed with marketing campaigns and products to understand effectiveness according to customer behavior