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Work Background
Doutor123Product & Partner
Feb. 2022 - Oct. 2024São Paulo, BrazilLeading the product division both operationally and strategically, I spearheaded the transformation and reinvention of products following the successful merger and acquisition with Pilar Saúde. The project involved an in-depth analysis of solutions, defining infrastructure, language, and product architecture, database migration, among various challenges linked to the fusion of technologies. Leveraging the teams' technological expertise and entrepreneurial spirit, I led the product through discovery, ideation, requirements gathering, planning, development, testing, launch, and ongoing evolution. Notable accomplishments: - Technological Architecture Transformation: Led the launch of an advanced technological architecture, resulting in a 70% reduction in infrastructure costs, optimizing performance, and positioning us as leaders in efficiency. - Accelerated Product Development: Led and coordinated the development and launch of the new product in just 8 months. - Substantial Revenue Growth: The new product line generated a 31% increase in company revenue, validating the success of strategic initiatives and demonstrating the value delivered to customers and stakeholders.
wemobi Product Manager
Apr. 2021 - Jan. 2022São Paulo, BrazilAs a Product Manager for Grupo JCA, I worked within the e-Bus team (the company's digital and technology division) managing two distinct products: WeMobi and Clube Giro. This role enabled me to strategically guide each product, driving innovation and aligning with Grupo JCA’s digital growth and customer experience goals. - Product Vision and Strategy: For WeMobi, I led the full development of a new app, aligning its vision with company goals and market needs through competitive analysis, clear value propositions, and strategic objectives for growth. For Clube Giro, I focused on enhancing user experience, guiding a redesign based on customer feedback and industry best practices. - Backlog Management and Prioritization: Curated and prioritized backlogs for impactful features, defining user stories and acceptance criteria to address WeMobi's core needs and Clube Giro’s rebranding goals. - Stakeholder Alignment and Communication: Acted as the bridge across teams, regularly updating stakeholders on progress, decisions, and roadmap milestones. - Roadmap Planning and Coordination: Developed individual roadmaps aligned with company strategy, prioritizing incremental WeMobi launches and a seamless Clube Giro rebranding transition. - Testing and Hypothesis Validation: Conducted usability and A/B tests to validate Clube Giro's rebranding, ensuring improvements enhanced user experience. - Release Management and Post-Launch Support: Coordinated release planning, gathered early feedback for WeMobi, and ensured a smooth rebranding transition for Clube Giro.
Wunderman ThompsonCustomer Experience and Service Design Consultant
Jan. 2020 - Jun. 2020
Pilar SaúdeCo-Founder & CEO
Dec. 2019 - Feb. 2022São Paulo, BrazilAs Founder & CEO of PILAR SAÚDE, I led an initiative to establish a shared health database for patients in Brazil. PILAR SAÚDE was designed as a platform where patients could centralize their medical information—symptoms, diagnoses, exam files, and more—giving them control over their healthcare journey and ensuring seamless access for healthcare professionals. Key accomplishments: - Rapid Development and MVP Launch: In response to Covid-19, I led the team in developing a minimal viable product (MVP) in under 4 months, building the foundational PILAR SAÚDE platform amid pandemic constraints. - Iterative Improvement and Market Adaptation: After the MVP launch, we continuously refined the platform based on user feedback. In 2021, we launched a more advanced, market-adaptive version, addressing the evolving needs of users and stakeholders. - Successful M&A Within 2 Years: Within just 2 years, PILAR SAÚDE completed a successful merger, validating our business model's strength and positioning the platform for accelerated growth and expansion in the healthcare market.
Be AcademyCustomer Experience Consultant
Aug. 2019 - Nov. 2019São Paulo e Região, Brasil
Qipu BrasilCustomer Experience and Operations Manager
Dec. 2018 - Aug. 2019São PauloStrategic management aiming exponential growth;
Management and coordination of customer experience and operations teams;
Design and monitoring of customer journeys;
Insights and project development for continuous improvement;
Project Management (squads)
KPIs’ development and analysis; Processes development and tools implementations for time and resources optimization;
Company and product guidelines definition by insights taken from data analysis.
Qipu BrasilCustomer Experience Coordinator
Feb. 2017 - Dec. 2018São Paulo
Qipu BrasilAnalista de marketing digital
Aug. 2016 - Feb. 2017
Tamer ComunicaçãoPress Advisor
May. 2016 - Aug. 2016São Paulo e Região, Brasil
Zarov Marketing AssociadosContent Intern
Nov. 2014 - Apr. 2015
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