West African SolutionsFounder and Principal consultant
Jan. 2011 - Jan. 2013Freetown, Sierra LeoneLaunched West African Solutions ("Build~Link~Innovate") as a consulting vehicle to provide marketing and sales services for companies in the West African region. While in West Africa, projects centered around proposal writing, brand management and a marketing campaign/sales strategy execution involving a city-wide product deployment in Freetown, Sierra Leone. This larger project was conducted in-house and included all stages: from concept, budget, pricing, promotion, sales staff hiring, training & management and franchise development (based off the successful Coca-Cola distribution model) to viable sales. In Accra, Ghana, we created a diversification and marketing/branding strategy with one of the largest generator companies in the country, increased sales and created new revenue streams. In addition, we were proud to participate in Business Bomba for future entrepreneurs in Sierra Leone as an advisor, as well as a traveling translator for the important work of Marie Stopes.