FTI Consulting EUSenior Consultant
Oct. 2012 - Apr. 2014London, United KingdomAs a Senior Consultant, I provided strategic advice for a range of high profile property clients, covering corporate, B2B and B2C communications. Below is a summary of key roles and responsibilities: Created written content for range of uses including business proposals, website copy and newsletters Produced range of media materials including Q&As, key messaging, media briefings, and press releases Reactive media relations – dealt with all incoming media enquiries, providing reactive lines/statements Provided strategic PR advice to a number of high profile clients including listed companies Devised, implemented, managing and promoting fundraising activities – managed PR for the first ever flash mob on ice in aid of Movember 2013 at Broadgate Estate ice rink Proactive media relations (coverage secured in a range of publications including the Observer, the Independent, BBC London TV, Heart FM and ITV) FTI Charity Champion - responsible for coordinating fundraising and campaigning activities across entire FTI strategic communications sector
Celebrity liaison – worked with celebrities to promote launch events Devised and implemented PR strategies, plans and campaigns Community relations – was responsible for devising, implementing and promoting the community engagement programme for Croydon Partnership, the joint venture between retail developers Westfield and Hammerson proposing to undertake the £1bn redevelopment of Croydon town centre Event management