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Work Background
Sol DesignOwner and Director of Strategy
Jun. 2023Sol Design has a bold and creative approach to everything we do. We believe in building brands that reflect the heart of your business-the story behind what makes you unique as an organization or individual. In my role, I am the lead brand strategist and managing partner.
Sol DesignCo-Founder
Nov. 2020 - Jun. 2023Grand Rapids, Michigan, United StatesSol Design partners with brands to elevate their creative vision across all platforms. As multidisciplinary designers, we focus on aligning the soul of your vision with your brand identity through creative strategy and design. Whether you are starting a new business, growing non-profit, or enhancing your established brand, Sol is ready to collaborate & help your business shine.
Self-employedLead Branding Consultant & Graphic Designer
Mar. 2020 - Nov. 2020Grand Rapids, Michigan, United StatesCreating exciting and unique branding refreshes and/or establishing new brand identities. As the primary consultant, my duties are to lead the conversation from ideation to design to delivery of final brand assets.
AdobeCreative and Innovation Lead, Advertising Cloud Custom Creative Solutions
Jan. 2019 - Mar. 2020Greater Grand Rapids, Michigan AreaCreating innovative ad experiences and features on the Custom Creative Solutions Team. Leading the team from ideation to conceptualizing, to design and mock-ups, to collaborating with developers to deliver custom experiences for the digital advertising landscape. Designed both sites below & designed several ads in the Ad Gallery
http://adgallery.adobe.com/
https://spark.adobe.com/page/MyGlffEb2ZH2u/
AdobeSenior Interaction Designer, Digital Marketing
Jan. 2017 - Jan. 2019Greater Grand Rapids, Michigan AreaLeading design from strategic planning to deliverables. Design, produce and optimize ad units, mock-ups, and assets for desktop and mobile Ad campaigns.
TubeMogul, Inc.Sr. Interaction Designer
Apr. 2014 - Dec. 2017San Francisco Bay AreaDesign, produce, and optimize ad units, mock ups, and assets for desktop and mobile video ad campaigns. Partner with AdOps to track projects and produce deliverables on time and on-brand. Responsibilities
- Design pre-sales mock ups (static or basic interactive units)
- Design and produce ad units and/or assets for live campaigns
- Work closely with AdOps to make sure your deliverables are on time, to specs, and on-brand
- Partner with the Creative Team manager to help concept and present ideas to clients (internal or external)
- Support Creative Team and Product Management in designing and developing new creative executions
- Work with CT manager on special design projects to advance CT, company and/or ad product offerings
- Working on multiple projects simultaneously and efficiently
Sigma Lambda Gamma National Sorority, Inc.Creative Director at La Mensajera
Nov. 2011 - Aug. 2015La Mensajera is Sigma Lambda Gamma National Sorority Inc.'s national newsletter and magazine. As creative director, my goal is to create artwork and imagery for the magazine that captures sisters across the nation and embodies Sigma Lambda Gamma as a whole.
SpongecellSenior Interactive Production Designer
Sep. 2011 - Apr. 2014San Francisco Bay AreaTurning standard banner ads into dynamic flash ads with rich media-like functionality. • Building specialized, interactive web banners for national and international clients
• Designing visual elements to enhance existing assets
Grand Valley LanthornGraphic Designer
Oct. 2008 - Jul. 2011
Freelance Graphic DesignFreelance Graphic Designer
Jan. 2008 - Dec. 2013Designed Promotional materials for some of the following: • Boys and Girls Club of America (Sunnyside & Woodside)
• Sigma Lambda Gamma National Sorority, Inc. - La Mensajera
• Sigma Lambda Gamma National Sorority Inc., Omicron Alpha Chapter
• Sigma Lambda Beta International Fraternity Inc., Alpha Gamma Chapter
• Alpha Phi Alpha Fraternity Inc., Iota Epsilon Chapter
• Kappa Alpha Psi Fraternity Inc., Pi Zeta Chapter
• Multicultural Greek Council
• Latino Student Union
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