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Work Background
QintessUX Research Senior @ Banco do Brasil
Mar. 2024São Paulo, Brazil• Led qualitative and quantitative research for large-scale projects on an internal monitoring and observability platform, directly contributing to its maturity improvement.
• Developed and implemented strategic research plans, aligning business objectives with user experience.
• Facilitated Design Thinking, Discovery and other workshops to define user-centered strategies.
• Applied Atomic Research methodology for results measurement and continuous product improvement.
PravySenior Strategic Designer
Dec. 2023 - Mar. 2024São Paulo, São Paulo, Brazil• Developed UX Strategies focusing on optimizing the experience for PAT and Elo Voucher products.
• Implemented strategic methodologies aligning customer experience with internal processes and business objectives.
• Led Design Thinking, Discovery and user flow mapping workshops to define user-centered strategies.
PieraccianiUX Research
Aug. 2022 - Jul. 2023São Paulo, Brazil• Planned and executed qualitative and quantitative research for products and services in various corporative sectors.
• Applied Design Thinking methodology
• Created interactive prototypes and conducted usability tests.
• Implemented Atomic Research for measurable research results.
Lojas Riachuelo S/APhotographer
Sep. 2020 - Apr. 2022São Paulo, Brazil• Retail e-commerce Photographer, creating image standards foi all products.
• UX Research of Online Visual Merchandising: the research was done in neurolinguistics and semiotics to create standards for all the e- commerce content, based on worldwide benchmarking.
Lojas Renner S.A.Senior Photographer
Jun. 2017 - Mar. 2020São Paulo, Brazil• UX Research of Online Visual Merchandising: the research was done in neurolinguistics and semiotics to create standards for all the e-commerce content, based on worldwide benchmarking. Techniques used: brainstorming, user journey, service blueprint, A/B Test, focus group.
• Daily reports with data crossing from the studio with corporate headquarters and e-commerce headquarters and logistics.
• Studio management: logistics interface, delegation and distribution of tasks to my team, planning for seasonal and annual collections.
• Studio light and equipment setup.
Claire & BrucePhotographer
May. 2012 - Nov. 2012São Paulo, Brasil• Responsável por manter o padrão das imagens do e-commerce e também por fotos publicitárias.
• Compra de materiais necessários para estúdio.
• Pesquisa de locais offsite para fotos de catálogo.
• Controle de produção do estúdio em Excel.
Studio Código 9Photographer
Nov. 2011 - May. 2012São Paulo, Brasil• Fotografia de estúdio para books (ensaios fotográficos).
Freelance (Self employed)Freelancer
Oct. 2011 - Aug. 2023São Paulo, Brazil• UX Research
• Service Design
• Web Design
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