Lojas Renner S.A.Senior Photographer
Jun. 2017 - Feb. 2020São Paulo, Brazil• UX Research of Online Visual Merchandising: the research was done in neurolinguistics and semiotics to create standards for all the e-commerce content, based on worldwide benchmarking. Techniques used: brainstorming, user journey, service blueprint, A/B Test, focus group.
• Daily reports with data crossing from the studio with corporate headquarters and e-commerce headquarters and logistics.
• Studio management: logistics interface, delegation and distribution of tasks to my team, planning for seasonal and annual collections.
• Studio light and equipment setup.