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Work Background
UX Research Senior @ Banco do Brasil
QintessUX Research Senior @ Banco do Brasil
Mar. 2024São Paulo, Brazil• Led qualitative and quantitative research for large-scale projects on an internal monitoring and observability platform, directly contributing to its maturity improvement. • Developed and implemented strategic research plans, aligning business objectives with user experience. • Facilitated Design Thinking, Discovery and other workshops to define user-centered strategies. • Applied Atomic Research methodology for results measurement and continuous product improvement.
Senior Strategic Designer
PravySenior Strategic Designer
Dec. 2023 - Mar. 2024São Paulo, São Paulo, Brazil• Developed UX Strategies focusing on optimizing the experience for PAT and Elo Voucher products. • Implemented strategic methodologies aligning customer experience with internal processes and business objectives. • Led Design Thinking, Discovery and user flow mapping workshops to define user-centered strategies.
UX Research
PieraccianiUX Research
Aug. 2022 - Jul. 2023São Paulo, Brazil• Planned and executed qualitative and quantitative research for products and services in various corporative sectors. • Applied Design Thinking methodology • Created interactive prototypes and conducted usability tests. • Implemented Atomic Research for measurable research results.
Photographer
Lojas Riachuelo S/APhotographer
Sep. 2020 - Apr. 2022São Paulo, Brazil• Retail e-commerce Photographer, creating image standards foi all products. • UX Research of Online Visual Merchandising: the research was done in neurolinguistics and semiotics to create standards for all the e- commerce content, based on worldwide benchmarking.
Senior Photographer
Lojas Renner S.A.Senior Photographer
Jun. 2017 - Feb. 2020São Paulo, Brazil• UX Research of Online Visual Merchandising: the research was done in neurolinguistics and semiotics to create standards for all the e-commerce content, based on worldwide benchmarking. Techniques used: brainstorming, user journey, service blueprint, A/B Test, focus group. • Daily reports with data crossing from the studio with corporate headquarters and e-commerce headquarters and logistics. • Studio management: logistics interface, delegation and distribution of tasks to my team, planning for seasonal and annual collections. • Studio light and equipment setup.
Photographer
Claire & BrucePhotographer
May. 2012 - Nov. 2012São Paulo, Brasil• Responsável por manter o padrão das imagens do e-commerce e também por fotos publicitárias. • Compra de materiais necessários para estúdio. • Pesquisa de locais offsite para fotos de catálogo. • Controle de produção do estúdio em Excel.
Photographer
Studio Código 9Photographer
Nov. 2011 - May. 2012São Paulo, Brasil• Fotografia de estúdio para books (ensaios fotográficos).
Freelancer
Freelance (Self employed)Freelancer
Oct. 2011 - Aug. 2023São Paulo, Brazil• UX Research • Service Design • Web Design
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