BevSourceSenior Marketing Coordinator
Feb. 2019 - Nov. 2024Greater Minneapolis-St. Paul AreaManaged and oversaw the marketing, communication, and branding for BevSource, the leading beverage development and manufacturing consultancy, and its associated brands: MyDrink, The Lab, and Drinkpreneur. Developed and executed lead-generating marketing campaigns and strategies aligned with company goals. Promoted brand awareness and positioned BevSource as an industry thought leader through content development, digital marketing, website management, media promotions, and event coordination. Worked closely with cross-functional teams, including sales, development & operation, and compliance to align marketing efforts with broader business objectives and maintain brand consistency. Implement strategies to boost customer engagement and retention, ensuring positive brand interactions. Collected and analyzed data to measure the effectiveness and performance of our marketing tactics, gained insights, and assessed against our goals Created and designed (affectionally known as "Rachel-izing" at BevSource) company assets such as sell sheets, powerpoints, client deliverables, advertising and social media graphics, videos, downloadables, and more. Coordinated public relations and outreach initiatives, including media releases, awards, company announcements, and speaker proposals. Managed budgets and allocated resources effectively. Led and managed a major rebranding (from Production Services International to BevSource) and multiple brand pivots as the company grew and expanded its offerings.