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Work Background
The Lab - Powered by BevSourceSenior Marketing Coordinator
May. 2019 - Jan. 2022Greater Minneapolis-St. Paul AreaAssisted with the launch and growth of BevSource's sister company, The Lab, where beverage creators and innovators can produce, experiment, test, and validate their ideas on small-scale, commercial grade equipment with the support of our industry-leading brewers, formulators, and quality assurance testing scientists.
The Lab - Powered by BevSourceWalltender
Apr. 2019 - Mar. 2020Greater Minneapolis-St. Paul AreaThe Lab is an adventurous tasting hub for consumers to sip and sample a variety of new and exclusive beverages before they are available in the market. Both established and start-up beverage brands use The Lab to explore the boundaries of the latest trends and newest ingredients and introduce their creations in the taproom for consumers to experience what’s next in beverages. The selections include limited batches of alcoholic drinks such as beer, hard soda and seltzers — all made on-site — as well as non-alcoholic drinks including tea, sparkling water, protein and energy drinks, children’s beverages and more. As a Bartender & Tap Wall Guide, I help to educate consumers about the beverage industry and guide them as they explore new types of beverages.
BevSourceSenior Marketing Coordinator
Mar. 2019 - Nov. 2024Greater Minneapolis-St. Paul AreaManaged and oversaw the marketing, communication, and branding for BevSource, the leading beverage development and manufacturing consultancy, and its associated brands: MyDrink, The Lab, and Drinkpreneur. Developed and executed lead-generating marketing campaigns and strategies aligned with company goals. Promoted brand awareness and positioned BevSource as an industry thought leader through content development, digital marketing, website management, media promotions, and event coordination. Worked closely with cross-functional teams, including sales, development & operation, and compliance to align marketing efforts with broader business objectives and maintain brand consistency. Implement strategies to boost customer engagement and retention, ensuring positive brand interactions. Collected and analyzed data to measure the effectiveness and performance of our marketing tactics, gained insights, and assessed against our goals Created and designed (affectionally known as "Rachel-izing" at BevSource) company assets such as sell sheets, powerpoints, client deliverables, advertising and social media graphics, videos, downloadables, and more. Coordinated public relations and outreach initiatives, including media releases, awards, company announcements, and speaker proposals. Managed budgets and allocated resources effectively. Led and managed a major rebranding (from Production Services International to BevSource) and multiple brand pivots as the company grew and expanded its offerings.
BevSourceMarketing Coordinator
Mar. 2016 - Mar. 2019Twin Cities, MNCreated, led, and evaluated BevSoruce's first marketing strategies and plan. Developed and designed sales and marketing assets such as sales decks, print materials, new client welcome packets, the company's proven process, social media graphics, and trade show banners. Continued website, social media, and trade show management. Conducted research to analyze the competitive landscape, market trends, and customer behavior Managed and coordinated relationships and projects with external vendors, such as printing companies, web developers, and trade show booth designers. Worked closely with cross-functional teams to align marketing efforts and build brand consistency.
BevSourceSales and Marketing Assistant
Mar. 2015 - Mar. 2016Greater Minneapolis-St. Paul AreaSupported Sales Representatives with their day-to-day activities including vetting inbound leads, booking meetings with leads and clients, note-taking during sales calls, preparing SOWs, and fielding prospect and client requests. Managed social media accounts and company website. Created and implemented brand guidelines and standards. Coordinated trade show and conference sponsorships.
The Scoular CompanyOffice Assistant
Jun. 2013 - Mar. 2015Greater Minneapolis-St. Paul AreaCreated and maintained a thorough training manual including instructional guides for the major responsibilities of the Office Assistant position to strengthen the training process Gained a better comprehensive understanding of the agricultural industry by working with traders, truckers, grain elevators, and sales representatives Handled daily office operations by coordinating daily conference room schedules, directing company calls to the appropriate departments or personnel, and managing incoming/outgoing mail Compiled and posted the daily office newsletter and industry reports Processed accounts receivable utilizing the AS400, Wells Fargo CEO Desktop Deposit, and Adobe Access Aided in managing company electronic files for trucker’s insurance, accounts payable, and information for potential business contacts Utilized FileBound, Avaya Phone System, IBM Notes, and Microsoft Office software Headed the Charity of the Season program as part of Scoular's Community Endeavors Committee, promoting local charities throughout the office with table tents, posters, and within the daily newsletter
National Agri-Marketing AssociationStudent Member
Jan. 2013 - Apr. 2013Greater Minneapolis-St. Paul AreaPresented a demand-pull strategy to market locally grown hops to Midwestern homebrewers to a panel of judges while competing against 29 collegiate teams and placing first Analyzed the hop and homebrewing industry to formulate a Market Analysis, including market trends, target demographic, and market size Conducted market research as part of a team to develop an executive summary while learning the dynamics of the marketing industry•
University of MinnesotaStudent Administrative Assistant
May. 2011 - Apr. 2012St Paul, MNDeveloped knowledge of professional etiquette Assisted the office in managing the website, files, departmental supplies, and conference rooms Led operations to reorganize office records filing system for better retention efficiency Prioritized tasks during the work day Demonstrated my communication, organizational, decision-making, and time-management skills Applied my knowledge of Microsoft Office and Adobe Software
University of MinnesotaStudent Lab Technician
Dec. 2009 - May. 2011Greater Minneapolis-St. Paul AreaPerformed laboratory tests and research to better understand the metabolic pathways involved with the cold adaption of yeast (Saccharomyces cerevisiae) Maintained and operated standard laboratory equipment Utilized learned ability of meeting deadlines and following directions to complete assigned experiments
University of MinnesotaStudent Lab Assistant
Jan. 2009 - Oct. 2012Minneapolis, MNPrepared laboratory equipment, specimen, and chemicals for student experiments Gained a better understanding of biochemistry through daily application of learned knowledge Delegated instructions to other team workers while accepting and handling responsibilities Reorganized and relabeled equipment storage for easier use Utilized previously learned skills for Microsoft Office to create signs and organizational aids
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