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Work Background
Salt Moon StudioFreelance Design & Direction
Nov. 2022Greater New York City AreaCollaborate with internal teams to craft branding, visual identity, concepts, and strategic design systems for a diverse range of brands. Key responsibilities: Designs for print and digital platforms such as brochures, packaging, illustrated maps, infographics and swag. Creating impactful large-scale experiential event graphics. Developing web designs, motion graphics, and social media content across platforms. Brainstorms, moodboards and look and feels. Providing art direction and shaping cohesive brand strategies to ensure consistency and impact across all channels.
SuperflySenior Designer
Jan. 2022 - Nov. 2022New York, United StatesDesign and execute innovative design solutions for Prince: The Immersive Experience. Key responsibilities: Creating strategic design systems to ensure consistent image and information display throughout the exhibition. Designing marketing and ad materials for both print and digital platforms, including web banners, landing pages, and promotional assets. Brainstorms, moodboards and look and feels. Designs, illustrations and patterns for packaging, retail merch, the exhibition space, and signage. Managing internal and external design teams to maintain high-quality standards across all materials. Creating and managing print mechanicals.
SuperflyFreelance Designer
Dec. 2019 - Jan. 2022New York, New York, United StatesLead In-House Graphic Designer for The Friends Experience. Key responsibilities: Developing design templates for both print and digital marketing campaigns. Creating graphics, illustrations, patterns and graphic art for the exhibition, retail merchandise and apparel, and the physical store. Producing motion graphics and editing video content. Designing signage, wayfinding systems, wall graphics, and managing print mechanicals.
We're MagneticGraphic Designer
Nov. 2017 - Nov. 2019New York, New YorkCollaborate on crafting successful creative pitches and designing branded experiences and activations. Primary responsibilities: Designing for both print and digital platforms, including presentations, UI design, concepts, and mock-ups. Conducting research and brainstorming to develop innovative ideas, moodboards and look and feels. Concepts and creation of visual language for branded events and marketing campaigns. Designing both small and large-scale graphic assets, and managing the creation of print mechanicals.
Heartbeat IdeasJunior Designer
Apr. 2015 - May. 2017New York, New YorkCreative problem-solving and web production across diverse projects. Primary responsibilities: UI design for web and app interfaces to developing templates, email campaigns, and storyboards for advertising campaigns for major pharmaceutical brands
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