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Network Power<100 people
Roles
🔥100%
Startup Founder
✨100%
Business Owner
🧨100%
Consulting
Geos
🇦🇪100%
United Arab Emirates
Work Background
WillDomGrowth Marketing Manager
Nov. 2024Responsibilities:
- Define and coordinate comprehensive growth marketing strategies for a diverse portfolio of clients, optimizing performance across key channels such as SEO, SEM, email marketing, and social ads.
- Collaborate with clients to establish KPIs, improve performance metrics, and ensure strategic alignment with their business objectives.
- Oversee budget planning and efficient resource allocation, maximizing ROI and optimizing operational costs.
- Manage end-to-end campaign execution, covering everything from strategy definition to technical implementation, optimization, and scaling.
- Implement analytics and automate reporting processes to evaluate campaign performance and generate actionable insights for continuous improvement.
- Drive innovation by identifying and integrating new tools, platforms, and market trends to ensure clients' competitiveness.
- Build and strengthen strategic client relationships by presenting sustainable growth proposals and tailored solutions.
PragmaFounder & Chief Executive Officer
Oct. 2024After 10+ years of helping businesses optimize their marketing strategies, I founded Pragma to provide powerful, results-driven solutions. As Founder & General Manager, I lead a talented team of consultants, working closely with clients to deliver tailored solutions that drive measurable growth. My focus is on building long-term relationships, maximizing ROI, and keeping Pragma at the forefront of digital marketing trends.
Degusta BoxUser Acquisition Manager
May. 2023 - Oct. 2024Barcelona, Catalonia, SpainResponsibilities:
- Deploy online customer acquisition strategy across key channels including SEO, SEA, affiliation, email, and paid social in 6 countries (Germany, France, Italy, Spain, England, and Austria).
- Manage and coordinate the Marketing team of 5 executives to ensure alignment with overall marketing objectives.
- Establish and maintain budgets and resource allocation across all marketing channels.
- Design and manage automation workflows within the Active Campaign CRM.
- Coordinate measurement protocols and A/B Tests to improve subscriptions, decrease CPA and churn, and increase ROI.
GoKoanPerformance Marketing Manager
Oct. 2021 - Sep. 2022Valencia/València, Comunidad Valenciana / Comunitat Valenciana, EspañaResponsibilities:
- Lead and execute the online customer acquisition strategy for Spain through SEO, SEA, email, paid social, influencers, and PR.
- Guide the day-to-day activities of 4 executives on the marketing team using Kanban methodology.
- Implement & optimize Paid Media campaigns in Google Ads, Bing Ads & Meta Ads.
- Coordinate the organic search strategy with an SEO agency, focused on generating more visitors and leads.
- Build the workflows and define the segments for Marketing Automation campaigns (Hubspot CRM).
- Run measurement protocols and A/B Tests to improve subscriptions, decrease CAC, and increase ROI.
emBlueMarketing Acquisition Coordinator (LATAM & USA)
Mar. 2020 - Oct. 2021Buenos Aires, ArgentinaResponsibilities:
- Define marketing KPIs and enhance lead generation and prospecting efforts for the sales teams in Latin America and the USA.
- Manage the marketing budget.
- Coordinate agencies from Brazil, the USA, and Argentina to implement Paid Media campaigns (Google Ads, LinkedIn Ads, Facebook Ads) and execute SEO optimizations.
- Lead and develop a team of 5 people focused on prospecting to generate opportunities.
- Analyze, segment, and enrich the database to speed up lead qualification using Pipedrive CRM.
Naranja XMarketing Analytics Specialist
Apr. 2019 - Mar. 2020Córdoba, Córdoba, ArgentinaResponsibilities: - Create and develop measurement protocols and configurations for Google Analytics and Firebase.
- Define growth objectives for daily team meetings and the sprint (Scrum).
- Create event tags through Google Tag Manager.
- Create and provide visualization dashboards (Data Studio & Power BI).
- Develop and present analysis to the C-Level for the monitoring of main objectives.
- Analyze the UX through heat maps, recordings, and surveys to detect and address the improvement of certain weak points (Hotjar & Optimizely).
La Voz del InteriorAudience Development Analyst
Oct. 2018 - Apr. 2019Córdoba, Córdoba, ArgentinaResponsibilities:
- Analyze and optimize audience engagement across digital channels on multiple platforms (website, social media, newsletters) to increase reach, traffic, and subscriptions.
- Track and analyze audience behavior using analytics tools (Google Analytics, social media insights, etc.) to identify opportunities for engagement and content optimization.
- Share SEO and content strategies with editors that align with the audience's needs to improve engagement and subscriptions.
- Monitor and report on key audience metrics (growth, interaction, engagement, retention) to provide insights and recommendations for continuous improvement.
- Maintain clear communication with business, marketing, and editorial teams regarding audience insights, growth strategies, and subscription performance.
Plaga DigitalPaid Media Specialist
Aug. 2014 - Nov. 2016Córdoba, Córdoba, ArgentinaResponsibilities:
- Drive paid media campaigns (Google Ads & Facebook Ads) for up to 8 accounts.
- Oversee the performance of all PPC activities within the agency and maintain client communication.
- Implement an always-on testing program across ads, landing pages, and audiences.
- Monitor performance and analyze results to meet KPIs, collaborating with the marketing team and agency clients.
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