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Work Background
Freelance consultant & advisor
AdysseusFreelance consultant & advisor
Nov. 2024Freelancing as a trusted advisor, coach and consultant. anna@adysseus.com
Vice President of Content & Marketing Communications
Web SummitVice President of Content & Marketing Communications
Jan. 2019 - Nov. 2024
Content & Marketing Director
Web SummitContent & Marketing Director
Jan. 2017 - Jan. 2019Dublin, Leinster, Ireland
Head of Content, Community
Web SummitHead of Content, Community
Jan. 2016 - Nov. 2017Ireland
Community Associate
Web SummitCommunity Associate
Mar. 2015 - Dec. 2015Dublin
Community Operations Manager
Skillshare.comCommunity Operations Manager
Aug. 2014 - Mar. 2015Greater New York City Area• Created learning content for 1M+ subscribers, driving engagement and retention. Researched and developed learning content for high-profile classes, signing more A-list teachers (celebrities, film producers, etc.) up to the platform. • Implemented ways to deliver teaching experiences through product feature learning resources. Revamped the support center. Pitched and wrote articles and interviews featuring teacher influencers in categories like film and design. • Launched and scaled a Community Ambassador Program to 30 participants, increasing platform visibility and community engagement.
Community & Content Curator
foursquareCommunity & Content Curator
Mar. 2014 - Aug. 2014Greater New York City Area• Launched a list of daily app content, collaborating with top brands like The New York Times to deliver curated, high-visibility campaigns. • Oversaw the full life cycle of social, blog and app content. • Crafted messaging, FAQs and macros for product changes - announcing the split of Foursquare into two. Collaborated with product ensuring seamless communication of updates to users and internally. Achieved 95% user response satisfaction scores.
Communications Executive
Stillwater CommunicationsCommunications Executive
Jun. 2013 - Jan. 2014Dublin Ireland• Worked alongside coaches facilitating coaching sessions for senior execs on media training, branding and mobile journalism. Compiled research for industry talks and masterclasses. • Assisted in executive training sessions on authentic storytelling for tech founders/NGO execs, with a 100% satisfaction score. Advised clients on change management and comms through behavioral research. • Compiled research for team sessions on confidence in organisations. Topics included the hierarchy of needs, power of empathy, locus of control and unconscious bias.
Marketing & Strategic Planning Co-ordinator
Motiveworks at Owens DDBMarketing & Strategic Planning Co-ordinator
Dec. 2011 - Nov. 2012Fitzwilliam Place• Co-created and facilitated 'New Product Development Labs', workshops aiming to bring pragmatism to the abstract process of innovation. Delivered training workshops to semi-state teams and NGO execs. • Compiled and shared behavioural research to enable teams to generate and share more ideas and communicate better internally. • Guest lectured on the psychology of marketing at a Trinity College Masters course.
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