Island Block NetworkFounder
Jun. 2012United States, Los Angeles• Communicated to clients the approach, characterization, and movement needed for each scene in such a way that rehearsal and takes are minimized.
• Directed live broadcasts, films and recordings, or non-broadcast programming for public entertainment or education.
• Researched production topics using the Internet, video archives, and other informational sources.
• Reviewed film, recordings, or rehearsals to ensure conformance to production and broadcast standards.
Concert / Festival Promotion
• Festival producer - Mai Tai Festival (Long Beach), Samoan Heritage Fest (Carson) and LA County Fair.
• Established, built and maintained positive relations with agents, managers and industry representatives.
• Oversaw marketing, ticketing and production for each event booked.
• Managed budget of each event to ensure financial success.
• Ensured and maintained superior customer service.
• Obtained all details and show information from artist representatives and acted as communications liaison between artist and venues
• Researched new, up and coming artists, and distributed info to Lead Booker and team
• Served as a key member of the booking team, participated in meetings and discussions, delivered new and exciting ideas on artists, processes, and best practices
Program Director / On-Air Talent
▪ Developed and coached on-air staff
▪ Monitored and evaluated music selected for the station
▪ Performed as on-air personality, as scheduled, and followed own thought-out prepared show.
▪ Created, wrote & delivered creative elements on-air, including attention-grabbing topics/issues for the station
▪ Assigned team tasks: i.e. Run of show, Shot list, Messaging for assigned tasks only to the group
▪ Created bits and/or students to be used during the show, as appropriate
▪ Assisted in the development and carrying out of station and on-airpromotions
▪ Followed contest rules and station rules in regard to station contests
▪ Designed and executed in-house production including but not limited to, voicing, writing, dubbing and archiving of commercials and promotional announcements.
Sales
▪ Worked with talent and programming to maximize personality endorsement revenue
▪ Cultivated and leveraged relationships with advertisers at the decision maker level.
▪ Created and lead the selling effort for digital and integratedpackages
▪ Assisted at all levels of the sales cycle (lead generation, getting apt, client needs analysis, creating campaign proposals, close, execute, grow, renew)
▪ Monitored campaign delivery and addressed any delivery issues
Marketing/Promotions
▪ Supervised stations contests including originating or adapting ideas, arranging prizes and listener events.
▪ Generated revenue and achieved digital, new business and sponsorship budgets for Island Block Radio
▪ Assisted in the creative process of planning promotional events, concerts, promotions, and concerts.
Brand Management
▪ Grew the business & found new revenue opportunities, and created productive, long-term customer relationships
▪ Oversaw and directed creative team developing graphics and video for all stations brands, events and digital promotions.
▪ Enhanced station image and visibility within the community that attracted listeners and clients
▪ Provided creative influences that created visibility and publicity within the market, which created buss and talk about the station.
Social Media
▪ Created and implemented scheduled e-blasts to station database
▪ Managed Island Block Radio, Joe Savage social media messages and interactions across all social media platforms including but not limited to Facebook, Twitter, Instagram, TikTok, LinkedIn and YouTube.