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Work Background
Fish Bladder GamesMember Of The Board Of Advisors
Aug. 2022United KingdomAdvisor for:
- Marketing Strategy
- Go to Market
- Growth
STMicroelectronicsHead of Digital Sales and Marketing
Oct. 2020Geneva, Switzerland- Increased program revenue generation by over 20 times in 3 years (From $1 millions to $100s millions) - Grew lead generation by over 17 times in same period (demand generation, lead qualification and generation, nurturing)
- Leveraged strategic partnerships with external stakeholders, increasing channel revenue by 12 times
- Supported business growth strategies by launching an innovative '360° Customer View' CDP & CRM platform leveraged by over 1000 Sales and Marketing members to save valuable time by better understanding their customer, able to sell more efficiently, and increase ROI of our digital efforts
- Initiated ‘Data Driven Marketing Approach’ supporting teams to leverage data for better decision making
- Coordinate global Account Based Marketing (ABM) activities, aligning sales and marketing to deliver key customer acquisitions, increased revenues from new product launches, and identifying new market segments
- Reduced program costs by 7% through selective agency partnerships to maximised budget spend
- Execute internal communication plan for program awareness and results to 1000s of stakeholders
- Advisor and leader in cross-functional internal projects for: ‘Leadership Model’ development and deployment, revamp of corporate employee branding, deployment of Dynamic A.I. Talent Management tool, 'Data Driven Digital' mindset champion
STMicroelectronicsHead of Lead Management & ABM
Feb. 2018 - Oct. 2020Geneva, SwitzerlandBuild global digital revenue generation engine in collaboration with Sales and Marketing to support company growth targets. Oversee Lead Management and Customer Touchpoint Mapping ensuring delivery of quality leads to ST Sales and accurate Customer Touchpoint Maps to Marketing teams, whilst contributing to Sales Enablement and Marketing Intelligence, delivered through innovative projects and understanding of organisational needs. Specialisms: Sales Enablement and Marketing Intelligence, Lead Management, Customer Journey Mapping, Marketing Automation tools, Project Management, Executive Stakeholder Management, Change Management, Strategy creation.
Bad Pickle MediaSenior Digital Marketing Consultant and Founder
Aug. 2014 - Jan. 2018Geneva Area, Switzerland- Founded a successful Digital Marketing and Media agency specialising in competitor analysis and benchmarking, lead generation and management, digital strategy development, A/B testing, persona creation and customer journey mapping, CRM implementation and digital project management. - Grew company to 6 figure revenue within 12 months
- Strategic outsourcing of projects to create more customer value whilst reducing company costs
- Led a small team of experts to work with the likes of Puma Energy in creating full digital strategies from persona creation to CRM deployment and customer acquisition. Tool knowledge included: Google Analytics, Google Adwords, HubSpot, Hootsuite, Wordpress, Owler, EyeQuant, MailChimp, SurveyMonkey, Screaming Frog, Asana, and Salesforce. Ways of working Initiate:
Customer research & data (qualitative & quantitative)
Back to basics (key bottle necks)
Customer offer
Tailored and robust strategies
Budgeting and resourcing Iterate:
'Soft' strategy launches & development
In-market testing
Risk & ROI
Stakeholder engagement Integrate:
Demonstrate robust commercial value to strategy
Integrate with existing processes and procedures
Digital leadership
Tesco Stores LtdStore Manager
Sep. 2010 - Aug. 2014Manchester, United KingdomAwarded best performing store in region with increased sales 13% YoY
Most audit compliant store on group with 100% pass rate
Responsible for senior leadership team, plus 80 employees
Delivered exceptional performance through team development and the successful implementation of tailored training, active personal development plans, and talent identification
Delivered key revenue growth project to UK Board for Targeted Promotional Offerings
Roomzzz AparthotelDigital Marketing Manager
Jan. 2009 - Aug. 2010Leeds, United KingdomImplementation of CRM and launch of national online B2B digital campaign to support franchise launch.
Parallel direct B2C digital campaign to support new location openings and increase revenue per available room.
Parklane PropertiesProperty Consultant
Nov. 2008 - Jan. 2010Leeds, United KingdomResponsible for residential real estate portfolio of 120+ properties in excess of £5M total, including asset and lease management.
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