Samantha Rowe - Sr. Manager, Event Marketing, SADA, An Insight company

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Work Background

SADASr. Manger, Events Marketing

Aug. 2023Los Angeles, California, United StatesStrategic Planning: Develop and oversee the annual events calendar and budget, aligning event strategies with organizational goals. End-to-End Event Management: Plan, execute, and manage all aspects of conferences and sponsorships, including logistics such as agenda creation, speaker coordination, partner sponsors, promotional materials, landing pages, form fills, catering, equipment, travel arrangements, and more for in-person events. Flagship Event Creation and Oversight: Lead the planning and execution of SADA’s annual customer conference, SADA Ground School, ensuring a premier experience that aligns with the brand’s mission and objectives. Virtual and Hybrid Events: Execute national and Google-partnered virtual or hybrid events, leveraging expertise in event platforms, video tools, interactive elements (polling, sweepstakes), and other technologies to deliver exceptional online experiences that uphold SADA’s brand standards. Cross-Functional Collaboration: Partner with field marketing and demand generation teams to design and implement pre-event, during-event, and post-event engagement and nurture programs to drive participation and maximize impact. Budget Management: Manage event budgets with a focus on balancing high-quality lead generation, pipeline growth, and maximizing return on investment. Vendor Relations: Oversee external vendor partnerships, including budget negotiation and contract management, to ensure quality and cost-efficiency. Internal Alignment: Collaborate closely with internal teams to ensure all events are aligned with broader company goals and messaging. Performance Metrics: Establish and track event-specific goals, KPIs, and metrics throughout the event lifecycle, providing detailed post-event qualitative and quantitative reporting, including postmortems to refine strategies for future events.

Hispanic Scholarship FundVice President, Program & Event Planning

Feb. 2023 - Aug. 2023Los Angeles, California, United StatesAccountable for the planning, execution, and sponsorship fulfillment to the HSF Programs & Events, in support of the Operations team and HSF's overall mission and vision.

SADAManger, Events Marketing

Nov. 2021 - Feb. 2023Los Angeles, California, United States• Lead the strategic planning of the annual events calendar and budget • Plan, execute, and handle all aspects of conferences and event sponsorships, including coordination of logistics such as creative, agenda, speakers, partner sponsors, engagement, promotional materials, landing pages/form fills, any logistics for in-person events such as catering, equipment, company travel requirements, etc. • Plan and execute SADA's annual customer conference, SADA IMPACT • Plan and execute all of SADA's national or Google partnered virtual/hybrid events, experience with key event platforms, video tools, polling, sweepstakes, etc, to make the best virtual experience possible and represent SADA's brand. • Work cross-functionally with the field marketing demand generation team to plan and execute the pre, during, and post event nurture and engagement programs • Handle individual event budgets, with focus on delivering high quality leads and generating pipeline, while maximizing the return on investment of each event • Manage external vendor relationships, including negotiating budgets and contracts • Work closely with internal teams to ensure each event meets the overall goals of the company • Create goals, KPIs and metrics-based reporting during the entire lifecycle of events, including postmortem gualitative and quantitative metrics.

SADAAssociate Manager, Events Marketing

Feb. 2021 - Nov. 2021Los Angeles, California, United States- Planning and executing in-person and virtual events from ideation to execution according to requirements, target audience and objectives. - Planning and executing marketing programs around product and service launches - Source and negotiate with vendors and suppliers and in charge of hiring personnel, this includes catering companies, entertainment, gifts, etc. - Coordinate video production as needed, this includes scheduling, planning and content as needed - Develop project plan, production schedule and project budget that meet each events requirement - Coordinate and lead promotional and recruitment activities for each event to generate pipeline and qualified meetings for our sales team - Oversee all production of events including logistics, staff, venue and vendor communications - Analyze event data to measure success and prepare reports to gauge ROI and customer retention - Working closely with executive management and the sales organization on strategic planning, including analysis of market trends, competitors, products and solutions. - Spearheaded the creation and adoption of an online SWAG Store to further brand recognition, including managing inventory, updating items, sending gift codes and creating item giveaways for internal and external purposes

SADAEvents Marketing Coordinator

Mar. 2019 - Feb. 2021Los Angeles, CA- Management of logistical operations for each live and digital event (e.g. arranging the catering, floor plan, AV rentals, etc.) - Budget forecasting, management, reconciliation, and reporting - Vendor Management: Liaising with established vendors, tracking related payments, and overseeing the delivery of supplies/services - Collaborating with the marketing team to research ideas, develop effective strategies, and execute key campaigns - Project Management: Setting and tracking the event’s critical path - Speaker Management and Agenda Planning: Working with internal thought-leaders within our organization and managing all sessional and contractual arrangements - Venue Research and Negotiation: Conducting a cross-comparison analysis of venue options and negotiating contracts - Attendee List Management: keeping detailed records of past and current attendees as well as managing the leads for each individual event.

Global Immigration PartnersSpecial Events and Marketing Manager

Aug. 2016 - Mar. 2019Calabasas Hills, CA- Develop and execute marketing plans based on company goals, market research, and customer feedback. - Responsible for website development and monitoring social media and marketing materials. - Create RFP’s and outreach strategies to gain new clients. - Strategize with clients to achieve best results based on their current obstacles and create a scope of work that best fits their needs. Serving as liaison between the client and the team. - Set up and execute special networking events for current and potential clients, as well a speaking engagements and training sessions. - Manage marketing budget and selection of appropriate marketing activities. Analyze available data to ensure that marketing activities are hitting company goals. - Oversee the management of marketing inventory; i.e. Literature, promotional items, product specific collateral, tradeshow booths, and signage.

Acme Archives Ltd.Event Coordinator

Jun. 2014 - Aug. 2016Burbank, CA- Owned complete planning and execution of all aspects of events for the company, including budget, product selection, sales management, booth and shipping logistics, and special guest appearances. - Partnered with Disney, DreamWorks and LucasFilm on charity and in-house events. - Successfully managed marquee events nationwide and internationally, including Star Wars Celebration, Star Wars Weekends, San Diego Comic Con and D23. - Led teams of 10+ to ensure goals were met while focusing on customer relations and maintaining quality and efficiency. - Planned and execute the production of hundreds of limited edition prints to anticipate the demand of the market. - Managed key vendor relationships to optimize revenue, improve inventory, maintain quality and ensure consistency with timelines. - Responsible for inventory and sales management for events and various Disney Park locations, and ensuring that stock levels were maintained and accounted. - Worked with 50+ artists on hundreds of projects for various studio approvals. Liaison between artists and studios to produce licensed artwork within studio guidelines and meet consumer demand.

Gotcher Law GroupMarketing and Special Events Manager

Feb. 2012 - Jun. 2014Calabasas, CA• In charge of setting up all social media forums and growing the brand across Facebook and Twitter. • Evaluate customer feedback, market research, and competitor data in order to implement a marketing plan and alter as needed. • In charge of setting up marketing budget and selecting appropriate marketing activities within that budget. • Create and design marketing materials for clients and advertising purposes.

BR Public RelationsIntern

Sep. 2011 - May. 2012Greater Los Angeles AreaResponsible for updating various Facebook Pages and promotion for many books and documentaries. Also responsible for finding organizations to support projects and acquire some solid followers. Wrote press releases, pitch letters, and drafted Facebook and Twitter postings. Assisted the CEO with planning the various events for the premieres of different client projects.

PostalworksManager/ Notary Public

Mar. 2008 - Mar. 2013Greater Los Angeles Area- Handle personal and administrative responsibilities including :end of day reports, return on product, invoicings, shipping packages, looking at inventory merchandise and customer service. - Experience with various computer software and programs including tumblr and, micro soft ppt - Experiences handling copy and mail machinery - Five years as a Notary Pubic