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Work Background
California College of the ArtsAdjunct Faculty
Jan. 2025San Francisco Bay AreaMBA Capstone course, Venture Studio
MetaProduct Marketing Manager
Jun. 2024San Francisco Bay Area
California College of the ArtsGuest Lecturer
Feb. 2023San Francisco, California, United StatesRecurring guest lecturer at CCA Design MBA program’s capstone venture class. Focus on bridging strategy, product definition and go-to-market execution.
DiscordGroup Product Marketing Manager
Jan. 2023 - Sep. 2023San Francisco Bay AreaDesigned, developed and successful execution of an end-to-end Gaming go-to-market strategy resulting in integrated co-marketing campaigns with the top AAA game titles that boosted Discord feature adoption and revenue. Achievements: Drove product definition, launch planning and execution of highly anticipated native chat features on PS5 and Xbox. Drove top-of-funnel adoption and usage and retention among all Discord users on consoles. Executed most successful co-marketing campaign with Fortnite which peaked at over 1MM engaged users and increased new players using Discord. Authored and negotiated partner marketing strategy that secured in-product integrations and monetization with AAA game titles Street Fighter 6, Apex Legends, Fortnite, and Starfield. Implemented go-to-market process that improved cross-functional sentiment and reduced launch timelines from 8 to 6 weeks.
BlendSenior Product Marketing Manager
Jan. 2022 - Jan. 2023San Francisco Bay AreaLed customer discovery, product experimentation, and sales enablement for fintech mortgage product suite, leveraging market research, customer feedback and data analytics to enhance mortgage borrower pull-through for customers. Achievements
- Increased mortgage suite revenue by authoring and rolling out updated pricing strategy among enterprise, SMB and Independent accounts.
- Led customer discovery, feature definition, sales enablement and negotiated participation of 20% of top customer accounts in borrower directed qualification experiment and launch. - Achieved robust adoption of native SMS service among top customer accounts.
- Authored product marketing framework that improved collaboration and reduced GTM cycles by 30%.
TwitchSr. Product Marketing Manager, Monetization
Jun. 2019 - Jan. 2022San Francisco, CaliforniaPioneered product marketing Go-to-Market framework for monetization launches. Partnered with data science and product teams to design and implement adoption and retention strategies to increase global creator earnings. Designed and launched the highest impact global subscription pricing initiative. Achievements: Generated massively incremental revenue with the launch of Subtember, Hype Train, Creator Goals, Channel Points promotions features. Increased streamer sentiment with successful revenue product launches that increased number of payers, ARPPU and number of streamers earning more revenue. Launched highest rated subscription product launch campaign in Twitch history (82/100 sentiment score). Designed co-marketing campaign that drove ~1MM concurrent views of League of Legends (LOL) esports tournament and 100K LOL Twitch overlay app. Led product marketing team that acquired and onboarded over 500 3rd party developers and launched more than a 1,000 Twitch extensions (overlay apps) Authored developer keynotes and content strategy for TwitchCon (2018 and 2019) and GDC (2019).
TwitchSr. Product Marketing Manager, Developer Experiences
Jun. 2018 - Sep. 2019San Francisco Bay AreaProduct marketing leader for Twitch developer product organization. Responsible for audience definition, product positioning, messaging, GTM and content strategies. Collaborate with product leaders in the Extensions, Mods, API and Monetization verticals to grow adoption among 3rd party game developers and brands. -Launched numerous monetization and tooling products that increased number of 3rd party products launched by 3x
-Wrote, designed and produced TwitchCon 2018 and 2019 Developer Day keynote and track sessions which resulted in substantial buzz and adoption by game and consumer brands. -Designed and produced TwitchCon 2018 Developer Day activations to increase product adoption among Twitch creators. Worked with Adobe, Snapchat, Fazeclan and Amazon to announce new product launches
-Concepted, authored, produced and coordinated the Twitch Game Developer Playbook launch at the Game Developer Conference 2019 including booth design, content production and booth pod activations
MozillaSr. Product Marketing Manager, Developers
Mar. 2018 - Jun. 2018San Francisco Bay AreaEstablished a developer-focused marketing practice with emphasis on audience insights, inventing new marketing touchpoints, partnership marketing, and grew adoption of developer tools, extensions marketplace and consumer browser.
MozillaProduct Marketing Manager, Consumer
Mar. 2014 - Jun. 2018San FranciscoCross-functional marketing leader with demonstrated success across desktop, mobile, B2B and developer audiences. Responsible for establishing a developer-focused marketing practice with emphasis on audience insights, creating marketing touchpoints, nurturing partnerships and growing adoption and retention -Launched modern Firefox Quantum engine in Developer Edition which resulted in 65% more downloads YoY -Pioneered educational developer content experiences that drove awareness and usage of developer tools by 10%.
-Spearheaded product placement initiative that secured Firefox branding in the “Mr. Robot” TV series.
-Influenced product strategy and orchestrated launch of Firefox on iOS
-Directed, branded and launched "hello" a WebRTC consumer browser chat app in partnership with Telefonica
- Secured Firefox branding and product placement on popular TV shows "Mr. Robot" and "Billions"
Self-employedGo-to-Market Consultant
Oct. 2012
Zephyr VentilationDirector of Marketing
Jul. 2006 - Aug. 2012San FranciscoDirectly responsible for the brand re-launch and evolution at the consumer, and channel level through design strategy and product development. Key part of leadership team in charge of brand adoption by distributor and retail partners through merchandizing, promotional and new partner acquisition strategies. Lead member of product launch team responsible from competitive audits, positioning strategy, design narrative, product copy, brand roll out and PR. Lead on consumer and social strategy to increase brand awareness and affinity through content-based programs.
Goodby, Silverstein & PartnersAccount Manager
Jan. 2005 - Dec. 2006San FranciscoResponsible for the successful planning, execution and management of advertising campaigns for major clients. Daily activities require detailed attention to timelines, tenacious focus on strategic objectives, diplomatic approach to consensus building and the ability to tactfully advice clients on a range of business related topics. Breadth of experience focused on Hewlett-Packard Digital Photography business, Saturn brand and Hispanic advertising.
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