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Work Background
Rribbitz Creative Communications, LLCOwner, Creative Consultant
May. 2009My creative career was born in the world of ad agencies and ran rampant there for 18 years - as copywriter, creative director and know-it-all. In 2009, I went rogue and founded Rribbitz Creative. Today I'm a secret weapon for global brands -- and a very secret weapon for local agencies -- who value my extensive experience, sharp writing, charming character, and exceptionally witty personality. I provide energetic creative consultant services for advertising, web, PR, events, social media strategy, and brand development. Content and marketing creative driving you nuts? Don't sweat it - let's talk. You'll wonder what you did without me.
ASI CommunicationsCreative Director
Oct. 2004 - May. 2009Creative Director [Jan 2008 - May 2009]. Highlights:
• Led brand and messaging development for Vote Yes for Minnesota - 2008 campaign ballot that passed with majority vote. (summer-fall 2008)
• Developed and led creative strategy for "What's Your Norm?" student recruitment campaign for Normandale Community College. Executed in 6 weeks. (summer 2008)
• Led creative spec work that landed significant government contract work for the agency. (spring 2008)
• Led customer relations campaign for Red Bull Art of the Can, resulting in highest participation rate in the history of the contest. (all of 2006)
ASI CommunicationsDirector of Writing and Research
Oct. 2004 - May. 2009[2007-Jan 2008] Managed the writing and research talent of the agency-while working in conjunction with print and interactive leads-to ensure high quality creative product for all practice areas of ASI (marketing, advertising, design, interactive, public affairs, public relations). Coordinated job assignments, manage processes and maintain reports on progress and profitability of the WAR group. [2004 - 2007] Copywriter and Project Manager
Risdall Marketing GroupAssociate Creative Director
Jun. 1999 - Oct. 2004Hired in 1999 as Copywriter.
Promoted in 2002 to Senior Copywriter.
Promoted in 2003 to Associate Creative Director.
Ultra CreativeCopywriter
Jan. 1998 - Jan. 1999Developed and wrote copy for consumer promotions, FSI advertising, product packaging and in-store displays for General Mills, Haagen-Dazs, and Pillsbury.
JAM AdvertisingCreative Director
Jan. 1997 - Jan. 1999Re-hired by new management to be Creative Director after a two-year absence. Simultaneously served as lead copywriter.
Scales AdvertisingCopywriter
Jan. 1994 - Jan. 1997One of two copywriters for a 40+ employee agency, primarily writing for 3M Commercial Office Products Division and Medical Products Division.
JAM Advertising Copywriter
Oct. 1991 - Jan. 1994Minneapolis, Minnesota, United StatesI'm impressed you cared enough to look this far back. Well done.
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