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Work Background
MacINCBusiness Owner and Founder
Mar. 2024Barcelona, Catalonia, SpainE-commerce Entrepreneur | Founder & Business Development Leader | Amazon Europe Expansion Founded and scaling MacINC, an e-commerce brand specializing in pet toys and accessories, expanding into three Amazon European marketplaces within three months. Business Development & Market Expansion: Developed and executed a growth-focused commercial strategy, balancing pricing optimization and profitability across multiple regions. Marketing & Revenue Growth: Led targeted ad campaigns, SEO-optimized listings, and social media efforts, driving revenue growth and increased product visibility. E-commerce & Supply Chain Management: Managed end-to-end supply chain operations, including inventory planning, supplier negotiations, and demand forecasting for sustained success. Project Management & Remote Leadership: Oversaw P&L management and business operations while leading remote collaborations across multiple regions. Key Skills: E-commerce Strategy | Business Development | Strategic Partnerships | P&L Management | Supply Chain Optimization | Amazon Marketplace Management | Digital Marketing | Remote Team Leadership | Growth Strategy
UnileverBusiness Unit Head - Unilever International Spain - Business Development
Jan. 2022 - Dec. 2023Barcelona, Catalonia, SpainBusiness Unit Head | Business Development Leader | Unilever Spain Led the strategic direction and growth of a Unilever business unit, driving revenue growth, market expansion, and operational excellence across Spain and Europe. Managed a multi-million euro P&L while leading cross-functional projects and key client relationships. Strategic Business Development: Developed and executed growth strategies, setting KPIs and consistently exceeding business performance targets. Lead Generation & Client Management: Built and maintained a high-value client pipeline, securing long-term partnerships and expanding the customer base. P&L and Budget Ownership: Managed full P&L accountability, overseeing budget allocation and resource management to ensure profitability. Project & Innovation Leadership: Led cross-functional innovation projects across Spain and Europe, delivering successful product launches and market extensions. Stakeholder & Change Management: Collaborated with executive leadership and reported directly to the Managing Director and Spain’s Executive Board, aligning business unit performance with corporate strategy. Strategic Partnerships: Identified, negotiated, and closed key strategic alliances to drive business expansion and diversify revenue streams. Key Skills: Business Development | Strategic Partnerships | P&L Management | Cross-Functional Leadership | Client Relationship Management | Change Management | Innovation Strategy | Market Expansion | Budget Optimization | Stakeholder Management
UnileverInternational Business Development Manager
Jul. 2019 - Dec. 2021Barcelona, Catalonia, SpainDrove strategic business growth across the Spanish market, managing key accounts and leading cross-category portfolio expansions while driving revenue and market share growth for Unilever Spain. Customer & Key Account Management: Managed 7 in-country distributors and 3 export partners, maintaining strong client relationships and ensuring long-term retention. Innovation & Project Leadership: Led cross-category product launches and portfolio expansions in the Spanish market, collaborating with cross-functional teams to ensure successful market entries. Stakeholder & Executive Reporting: Delivered data-driven insights to senior leadership, presenting to the Unilever Spain Finance Director, Business Head, and European Leadership Board. Sales & Revenue Optimization: Negotiated and closed pricing agreements, implementing sales strategies that consistently met and exceeded revenue targets. Market Expansion & Channel Development: Spearheaded new channel development strategies, expanding Unilever’s presence into professional, non-food retail, hospitality, and travel retail sectors. Data Analytics & Market Research: Conducted market analysis to identify trends, optimize business strategies, and drive informed decision-making. Business Proposals & Strategic Planning: Developed and presented customized proposals, collaborating with internal teams to create tailored solutions for high-value clients. Key Skills: International Business Development | Key Account Management | Sales Strategy | Market Expansion | Channel Development | Project Management | Innovation Leadership | Stakeholder Management | Data Analysis | Pricing Strategy
UnileverCustomer Development and Supply Chain Operations Manager
Aug. 2017 - Jul. 2019Barcelona Area, SpainLed the end-to-end operations of a business unit, driving supply chain optimization, operational excellence, and team development while ensuring consistent market performance and cross-functional collaboration. Operational Leadership: Managed the full end-to-end operations of the business unit, including demand planning, order-to-cash processes, and transportation management. Strategic Supply Chain Management: Acted as the supply chain lead, overseeing demand and supply planning strategies to ensure optimal inventory levels and market availability. Customer Management & Performance Optimization: Oversaw order processing, pricing, and in-month performance, ensuring customer satisfaction and alignment with business objectives. Project & Innovation Planning: Directed project and innovation strategies, launching cross-category initiatives while ensuring operational readiness and market alignment. Team Leadership & Development: Managed and mentored a team of 2 direct reports, focusing on professional growth, skills enhancement, and performance excellence. Stakeholder Collaboration: Engaged with local and international leadership teams, providing insights and operational updates across multiple categories and markets. Key Skills: Supply Chain Management | Operational Excellence | Demand Planning | Customer Relationship Management | Project Management | Team Leadership | Stakeholder Management | Process Optimization | Inventory Management
UnileverInnovation Planning Europe
Jan. 2017 - Jul. 2017Leatherhead, Surrey, UK.Established and led a newly created innovation planning role within Unilever International Europe, driving cross-functional collaboration, new product development, and cost optimization across multiple markets. Stakeholder Management: Collaborated with cross-functional teams across Unilever’s European offices, aligning strategies for innovation and market readiness. Role Definition & Leadership: Defined the mission, vision, and structure for the newly created role, setting the foundation for operational success. European Project Coordination: Managed multi-category innovation projects across Unilever International Europe, ensuring successful execution and market alignment. New Product Development: Led the launch and expansion of new products across European markets, driving innovation strategies and market differentiation. Cost Management & Process Optimization: Conducted cost analysis across procurement, production, and distribution channels, identifying efficiency improvements while maintaining quality standards. Key Skills: Innovation Strategy | Stakeholder Management | Project Coordination | New Product Development | Cost Management | Supply Chain Optimization | Cross-Functional Collaboration | Process Improvement
UnileverSourcing and Demand Planning
Jul. 2015 - Dec. 2016Leatherhead, Surrey, UK.Managed demand planning, distribution strategies, and innovation projects across multiple product categories for Unilever International Europe, ensuring operational efficiency and successful market expansion. Demand Planning & Forecasting: Led demand planning for Hair Care, Skin Care, and Spreads categories across European markets, using sales data analysis and market trends to forecast product demand accurately. Distribution Planning & Optimization: Developed efficient distribution strategies, optimizing transportation routes and delivery models to ensure cost-effective and timely product availability across multiple regions. Innovation & Market Expansion: Led innovation planning projects, introducing existing brands and SKUs into new markets and channels as part of Unilever’s Global Innovations Team. Project Management & Cross-Functional Leadership: Supported cross-functional teams on key projects across Europe, managing timelines, resources, and stakeholder collaboration at a global scale. Key Skills: Demand Planning | Distribution Strategy | Forecasting | Supply Chain Management | Innovation Leadership | Project Management | Cross-Functional Collaboration | Market Expansion | Process Optimization
Rolls-Royce Motor CarsMaterial Planning (Supplier Quality Specialist)
Sep. 2013 - Jul. 2015United KingdomLed supplier management, material planning, and project execution for Rolls Royce’s Aftersales parts supply chain, ensuring global operational excellence and on-time delivery across the company's international leadership network. Supplier Management & Quality Control: Developed, implemented, and controlled supplier performance processes, ensuring consistent quality standards and on-time delivery for over 400 global suppliers supporting the Aftersales parts division. Project Management: Directed supply chain improvement projects, focusing on process optimization, risk mitigation, and enhanced supplier collaboration across the global leadership network. Material Planning & Inventory Optimization: Managed material requirements planning (MRP) for Aftersales components, ensuring accurate forecasting, stock availability, and alignment with production timelines while supporting global dealership operations. Key Skills: Supplier Management | Aftersales Supply Chain | Material Planning | Quality Control | Project Management | Process Optimization | Risk Mitigation | Inventory Management | Supply Chain Operations | Stakeholder Collaboration
Rolls-Royce Motor CarsLogistic Planner
Oct. 2011 - Sep. 2013United KingdomManaged supply chain planning and logistics optimization for the manufacturing division, overseeing electrical and under-body parts supply to ensure seamless operations at the factory and production line. Led key projects to improve inventory control, packaging efficiency, and data accuracy across the production process. Supply Chain & Line Supply Planning: Directed line supply planning for electrical and under-body components, ensuring continuous production flow with optimized part availability. Inventory & Warehouse Optimization: Led inventory management and warehouse optimization projects, reducing excess stock while maintaining production efficiency. SAP Data Consistency Project: Contributed to a SAP data consistency initiative, enhancing data accuracy and traceability within the manufacturing supply chain. Packaging Development & Optimization: Developed and implemented a packaging, labeling, and barcoding strategy, improving part identification and traceability within the factory. Project Management: Led packaging development and material handling projects, focusing on process efficiency, sustainability, and alignment with production demands. Key Skills: Manufacturing Supply Chain | Line Supply Planning | SAP Data Management | Inventory Optimization | Packaging Strategy | Production Line Support | Project Management | Data Accuracy | Process Improvement | Factory Operations
Starcom MediaVest GroupAndean Analyst Executive
Sep. 2008 - Jul. 2009VenezuelaCoordinator of market research projects with responsibilities for overall Andean countries for Kraft Foods.
Starcom MediaVest GroupAnalyst
Jun. 2008 - Sep. 2008VenezuelaAssistance on consumer profiles development for Procter & Gamble.
Leo BurnettIntern
Jul. 2006 - Oct. 2006Shanghai City, ChinaSupport to the Cadillac team during the launch of a new model (Cadillac SLS) to the Chinese market.
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