Forest LaboratoriesDirector of Marketing and Commercial Operations
Apr. 2013 - Mar. 2014London, United KingdomResponsibility for managing significant areas within Europe. Part of EU leadership team and assorted global teams. Development of commercial strategies for product portfolio and implementation of programmes and initiatives to meet/exceed sales estimates and marketing objectives.
Identification of product opportunities, interface with B.D., Commercial Assessment and global marketing teams. Implementation and management of CRM systems, business analytics plus interface with global supply and distribution. Lead responsibility for conferences, exhibitions and trade show activity along with corporate visual and all brand identity.