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Work Background
FreelanceWriter /Editor
Jan. 2012 - Jan. 2016Palm Springs, Calfiornia
“From ‘A’ for movie star Ashley Judd to ‘Z’ for fashion designer Zang Toi, writer, editor and producer, Michelle Roe’s written words have graced the pages of Palm Springs Life Magazine, The Guide, 90 Days of Summer, Empire Polo Lifestyle Magazine and more. She’s covered fashion, food, and lifestyle in the Coachella Valley, as well as your occasional celebrity including comedians Jane Lynch and Jay Leno, film stars Jane Seymour, Mariel Hemingway and Jason Alexander, acclaimed Directors Asif Kapadia and Andrew Haigh (both 2016 Oscar nominated filmmakers), music icons Neil Sedaka, Belinda Carlyle and Boy George, contemporary artists Flo Rida and Phillip Phillips, reality stars Lisa Vanderpump and Erika Jayne, Chef and Food Network star Alton Brown, athlete Dorothy Hammill, choreographer Mandy Moore, author Anne Rice, as well as ‘Wonder Woman’ herself, Lynda Carter to name, just a few. Project Highlights include: • Covered Palm Springs Fashion Week for PSL online media (asked two years in a row- including all trunk and fashion show coverage, red carpet and back stage interviews, designer previews, etc
• Celebrity judge for “CV Cupcake Challenge” • Featured guest speaker on CA WMN-411 (“Women who lead and inspire”) progressive radio 1450 • Coverage of multiple, different regional Food & Wine Fests • Culinary review, recipes, and feature stories covering new Chef’s, up and coming restaurants, wine pairing dinners, a craft beer series, and a video op for culinary excellence in summer salads (Cat Cora, Gale Gand, The Hearty Boys, etc.)
SensoryCoDirector Global Marketing Communications
Jun. 2011SensoryCo.4D designs and manufactures special effect systems for immersive production development and entertainment industries. SensoryCo., established in 2011, is an independent corporation developed by the founders of Koolfog, Inc. (www.koolfog.com) to enhance experiences by activating sensory perception. Leading-edge scenting systems, smoke systems, and water spritzers with open custom controls deliver authentic, unforgettable experiences that engage the senses. SensoryCo.4D’s team collaborates with creative designers, curators, architects, and product development professionals as a trusted brand found in experiential installations around the world. For more information please visit www.sensoryco4D.com
Self-employed Creative Consultant, Storyteller, Writer, Producer, Editor
Jun. 2001Clients included:
Koolfog, Inc.
SensoryCo
Life Elements
Certified FORA Travel Advisor (freelance); travel guides
Desert Coast Property Group
Luxury Home Magazine
Leap Marketing | Creative Agency (contract Creative Director 2015-2022)
CoachellaValley.com (Editor at large 2014-2016)
Orsi Public Relations, Los Angeles (Tommy Bahama, Terlato Vineyards, Target, Sanrio "Hello Kitty")
Palm Springs Comic XPO
Greater Palm Springs Convention and Visitors Bureau Additional Project Highlights include: Contributing script writer of original web content and video scripting creation (Koolfog’s marketing campaign was awarded American Express Small Business Awareness Award and received worldwide coverage in collaboration with Google, and YouTube. • Published in an anthology with featured introductory essay, “Encountering Women” in 2015 for The Tolerance Museum, Rancho Mirage
• Red Carpet on-camera live interviews and promotion for Indie Series Awarded and Emmy nominated digital content series “Winterthorne”.
• Featured guest speaker on CA WMN-411 (“Women who lead and inspire”) progressive radio 1450 • Contributor to FORK’s cookbook and adventure series by "WorldRider" (recipe testing, writer’s focus group, and editing)
Wirestone, LLC Interactive AgencyCreative and Marketing Director
Jan. 1999 - Jun. 2001
BEST Consulting, Inc.Senior Account Manager/Business Development Manager
Oct. 1992 - Dec. 1998
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