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Work Background
Greater Twin Cities United WaySenior Brand Manager, Visuals and Design
Nov. 2021 - Mar. 2023
Minnesota Historical SocietySenior Digital Media Manager
May. 2016 - Nov. 2021Greater Minneapolis-St. Paul AreaSupervise editorial operations and define a strategic plan for our largest, most visible marketing platforms- the MNHS website (2.8m homepage visits per year) and 26 social media channels (50m impressions per year). Offer strategic counsel and execute narrative strategies that build public support for MNHS, including digital communications strategy for our $15m Historic Fort Snelling Revitalization Project. Supervise 2 staff members, 30 content partners, and multiple freelancers Prepare and oversee a wide variety of communications content including public announcements, reports, infographics, videos, and social media. Lead time-crucial digital crisis communications strategies for Historic Fort Snelling, Capital Campaign, and other reputation management challenges. Increased following on social channels by 154% with over 9.6m engagements by strategically using live and produced video, quality photos, and timely thought provoking historical content. Created, direct, co-write/produce Storied episodic web series that highlights personal connections to history- 100+ videos, viewed over 1m times. Created and implement #MyHistoryMatters photo initiative that gives all Minnesotans of voice in history. Implemented a new approach to working with content partners across MNHS that resulted in the training of 30 staff, cohesive content across sub-brands, a stronger team dynamic, and an increase in followers and engagement.
CNETLead Photographer/ Photo Editor
Jan. 2006 - Jan. 2007San Francisco Bay Area
Andrea Ellen Reed PhotographerPhotographer/Director
Jan. 2005Greater Minneapolis-St. Paul AreaOffer strategic counsel and execute narrative strategies using still photography and film for visual campaigns for non and for-profits including The New York Times, Vanity Fair, W Magazine, NCAA, ESPN, Stanford University, General Mills, Greater Twin Cities United Way, MNHS, Art Buddies, etc. Craft campaigns with multiple touchpoints including photography, scripted video, social media, and audio portraits for distribution on various platforms.
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