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Work Background
Ultimate PerformanceMarketing & PR, Senior Trainer
Jul. 2015SingaporeTasked with content creation and management to drive Ultimate Performance's presence both online and offline.
FurlaMarketing and Communications Executive
Nov. 2014 - Jul. 2015∆ Working directly with management to assist in retail operations
∆ Working closely with principal in Hong Kong to meet monthly editorial coverage KPIs
∆ Creation of promotional material and marketing collaterals for product launches / sales
∆ Generation of market / media landscape reports as an when required
∆ Handling of all press requests such as product & photoshoot loan requests and brand information enquires
∆ Pitching of stories to the media
∆ Working closely with editors and stylists
∆ Updating of media lists
∆ Working closely with retail store staff to communicate on product launches / promotions
∆ Organizing and seeing through with seasonal Press Presentations
∆ Overseeing yearly marketing and advertising media plan
∆ Tasked to carry out monthly visual merchandizing changes in all boutiques and ensuring brand guidelines are met
∆ Sales analysis
Nestlé NespressoMarketing
May. 2014 - Nov. 2014∆ Overseeing product launch campaigns and events such as Epicurean Market 2014 from start to finish for both B2C & B2B areas
∆ Creating and adapting marketing collaterals for the SG market
∆ Management of social media content on the brand’s facebook
∆ Managing suppliers and vendors to ensure deliverables meet deadlines within a given timeline and budget
∆ Post campaign analysis
∆ Event planning & Corporate Communications
∆ Worked on events: launch of Inissia, Ristretto Intenso HVC event, Cubania, Milk Expertise, Epicurean Market 2014, Office breakfast activations
∆ Management and creation of CRM content, EDMs, SMS blasts, DMs etc.
∆ Product photoshoots
SPH Magazines Pte LtdFashion Writer
Jun. 2012 - Sep. 2013
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