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Driving Scalable Growth Through Strategic Marketing and Compelling Storytelling Strategic Marketing Solutions for Growth
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Work Background
HuluSenior Marketing Manager, Originals
Mar. 2019 - Jun. 2023Santa Monica, CaliforniaEstablished expertise in animated title marketing when leading the 360-degree marketing campaign for "Solar Opposites," propelling the product to become Hulu’s top original comedy premiere. Managed cross-functional teams of marketing and design professionals to develop global strategies, growing audiences, boosting brand awareness, and driving revenue and customer acquisition. Analyzed marketing data to generate insights that informed future campaign strategies, presenting performance reports to senior leadership. Built strong relationships with key stakeholders, including studio partners, showrunners, and top-tier talent, ensuring cohesive marketing execution.
AmazonCampaign Manager, Originals Marketing, Prime Video
Jun. 2016 - Mar. 2019Santa Monica, CaliforniaLaunched Prime Video’s first global live event, NFL’s Thursday Night Football, creating new standards for localization and live event marketing. Managed multiple campaigns simultaneously, overseeing every aspect of campaign execution, including agency collaboration, asset development, media buys, and performance reporting. Collaborated with internal creatives and external agencies to ensure alignment with strategic goals and brand guidelines. Provided stakeholders with essential KPI reports and ROI analysis, using data insights to optimize future campaigns and mitigate risks. Achieved on-time delivery of all campaign assets while consistently hitting or exceeding performance targets.
Illumination EntertainmentCreative Marketing Coordinator
Nov. 2013 - Jun. 2016Santa Monica, CADeveloped the social media campaign for "The Secret Life of Pets," contributing to the film’s global box-office success of over $885M, the 5th highest-grossing original film in 2016. Partnered with Universal Pictures' digital marketing teams to execute multi-channel marketing campaigns for major feature films, including Despicable Me, Minions, Sing, and The Grinch. Led social media engagement efforts, creating evergreen campaigns that boosted audience interaction and increased digital presence. Conducted market research and ideated partnership opportunities for franchise growth and marketing extensions. Authored and provided creative feedback for promotional partners, ensuring alignment with overall marketing strategies.
The Walt Disney StudiosDigital Marketing, Motion Pictures
Jun. 2013 - Oct. 2013Burbank, CAActed as an internal digital creative producer managing vendors to ensure deadlines were met Managed vendor relationships and ensured alignment across marketing verticals to guarantee timely and consistent delivery of creative assets for major film releases. Designed digital assets to support franchise marketing efforts, maintaining audience engagement during off-release periods.
Absolute Exhibits, Inc.Manager, Graphics
Feb. 2010 - Jun. 2013Tustin, CABuilt and led a team responsible for graphics and print production across two regional press shops Developed creative briefs, managed vendor negotiations Oversaw the entire production process to meet client needs while ensuring cost-effectiveness. Spearheaded internal marketing initiatives, aligning brand strategy with business development goals. Played a key role in driving new business through strategic branding and marketing efforts.
Quantum Signs and GraphicsGraphic Designer
Nov. 2007 - Feb. 2010Lake Forest, CA
Live Publishing, Inc.Art Director, Live OC
Aug. 2007 - Oct. 2007Irvine, CA
Structures Design Group, Inc.Administrative Assistant
Nov. 2005 - Aug. 2007Irvine, CA
Barkada Modern Hip Hop Dance TeamWebmaster and Founding Member
Mar. 2005 - Jun. 2008Pomona, CA
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