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Work Background
COCO Collective CollaborationCo-Founder
May. 2022 - Jan. 2025Beaconsfield, England, United KingdomCoco Collective Collaboration is a membership mastermind hub for women founders. We deliver expert talks and workshops to help women grow their businesses.
Forma MarketingBrand & Marketing Strategist for Home Furniture Small Business
Sep. 2019Beaconsfield, England, United KingdomFORMA | Shaping Sustainable Brands
I team up with Home and Furniture businesses (start-ups and established) to get clear on their market positioning, best-fit clients, offering, and content strategy, so to develop lead generation strategies. I can help new business owners turn their passion into a purpose-driven business, without feeling overwhelmed by the overload of info and the rush to jump on the latest marketing tactics. I can help established brands that may feel stagnant or looking to enter new markets, re-evaluate their market position and target audience and identify growth opportunities together. As a former eco-entrepreneur in sustainable furniture for commercial and residential, I bring a direct experience as a business owner of a wholesaler, e-commerce, and physical retailer. Early adopter of AI, like perfecting prompt engineering for brand and marketing.
MOHO Store Sustainable Home & LifestyleFounder Creative Marketing Director
Jun. 2016 - Mar. 2021Gerrards CrossManaging Director of a niche boutique store (physical shop and ecommerce), based in Gerrards Cross Bucks, Uk. Specialised in sustainable furniture and home decor and organic lifestyle products. We offer design-led sustainable furniture for the whole family, rugs, lighting, home accessories. Brands: FermLiving, Emeco, HKLiving, Oeuf NYC, and small independent sustainable brands B2B: sourcing sustainable furniture for commercial projects (bar, restaurants, offices) working with interior designers and architects.
E-Side, Sustainable Furniture For Commercial&Residential SpacesFounder | Sustainable Furniture Talent Spotter
Nov. 2008 - Jan. 2020Gerrards CrossForward-thinking B2B Sales Agency and UK Distributor for Sustainable, Low-Toxic Furniture Brands & Makers. E-Side is a reliable partner of Interior Designers, Architects, Visual Merchandisers, who want to offer their clients unique design-led sustainable furniture, and custom-made eco friendly installations, all made with innovative and kind-to-the-environment materials. In working closely with our designers, we are able to bring you out-of-ordinary, exclusive furniture for residential and commercial spaces - offices, retail / pop up shops, restaurants. Projects included: Huckletree Co-Working Space London | Triodos Bank Designers were successfully introduced to: Conran Shop in Paris, Tokyo and other Independent Design Stores in UK. Featured in: Financial Times | LivingEtc | Vogue | to mention a few Alessia wrote articles on sustainability for Inhabitat.com and made short reportages from Milan Design Week / Stockholm Design Week / Paris on innovative sustainable materials and designers.
Mantis World LtdEuropean Key Account Manager & Business Development
Jan. 2005 - Jan. 2008London, United KingdomWithin this International leading company, manufacturer of organic apparel for adults and children, I successfully: > Fully developed a Distribution & Sales Agent Network in France
> Fully developed a Distribution & Sales Agent Network in Italy
> Increased sales > Pro-actively contributed to implementing internal organization of the sales team > Applied New export strategies Countries of expertise: France, Italy, Spain, Netherlands.
FAIT PLAST S.P.A.European Key Account Manager
Jan. 2002 - Jan. 2005Brescia Area, ItalyWithin this modern Italian company, leaders in the production of plastic films for the automotive, textile and medical industries, I was pro-actively and efficiently assisting the Sales Managers and Territory Sales Agents based in France, Spain, United Kingdom. I looked after the Key Accounts for my territory and made sure all procedures were in line with the ISO certification guidelines.
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