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Work Background
TockSenior Manager, B2B Growth Marketing
Oct. 2023
Hotel EngineSenior Manager, Growth Marketing
Feb. 2021 - Oct. 2023
AB TastyGrowth Marketing Manager, North America
Oct. 2020 - Feb. 2021New York, New York, United StatesLed all growth marketing initiatives in the United States and Canada aimed to increase brand awareness and drive growth for AB Tasty.
AB TastyDemand Generation Manager, North America
Feb. 2019 - Oct. 2020New York, New York
NTT Communications (DBA Arkadin)Customer Marketing Manager
Feb. 2016 - Feb. 2019Riverhead, New YorkManaged all customer marketing activities for Arkadin's SMB division in North America. Focus areas included: -Adoption and reactivation
-Retention and win-back
-Cross-Sell
-Customer communications Other responsibilities included: -Email marketing
-Marketing automation
-Sales support
-Data analysis and reporting
-Content and event marketing
-Lead management
ArkadinMarketing Specialist
Feb. 2016 - Jun. 2018Riverhead, New York- Demand generation
- Adoption
- Cross-sell
- Monthly reporting
AT Conference | An Arkadin CompanyMarketing/Client Services Specialist
Apr. 2010 - Feb. 2016Southampton, New York-Managed reseller and loyalty programs
-Copywriting, press releases
-Moderated virtual events, i.e. press calls, earnings calls
Jamba JuiceGeneral Manager
Jun. 2007 - Jul. 2008Jacksonville, Florida Area-Responsible for overall operations of store, including people leadership and development, sales performance, customer service, community involvement and execution of brand excellence
-Managed labor and food costs to stay within budget and increase profit margins
-Utilized financial tools and analyzed financial reports to identify and address trends and issues in store -Developed and maintained a positive relationship with the community through effective marketing and sponsorship
-Recruited, interviewed, and hired qualified team members and team leads
-Trained, coached, counseled and disciplined team members
-Reviewed business practices to determine customer needs, team member needs and performance opportunities
Levy RestaurantsSupervisor
May. 2005 - May. 2007Jacksonville, Florida Area-Responsible for the hiring, placement, and scheduling of 200+ team members
-Independently developed and implemented new hiring, training, and staffing programs and procedures
-Recruited, trained, and managed relationships with nonprofit groups and vendors
-Assisted with placement of food and beverage orders for Jacksonville Jaguars football games (45,000+ in attendance) and other stadium events
-Assisted in overseeing all operational aspects of the Bud Zone Sports Bar and Grill, Bacardi-sponsored Sky Patio, and Crown Royal Touchdown Clubs
-Worked closely with venue and team management to review event plans and timelines
-Post-event and monthly data analysis and reporting
-Provided support at other venues across the United States, i.e. Kentucky Derby, Super Bowl, Stanley Cup Championship
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