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Work Background
Mumzworld.comSenior Ad Solutions Manager
Jul. 2023United Arab Emirates
HuaweiHUAWEI Ads Solutions Manager - UAE
Nov. 2021 - Sep. 2023Dubai, United Arab Emirates
DMS (Member of the Choueiri Group)Associate Product Manager, Social Ads
Mar. 2020 - Oct. 2021Dubai, United Arab Emirates
SHE MediaCampaign Manager
May. 2017 - Jan. 2019Greater New York City Area
Middle East Broadcasting CenterAccount Executive
Oct. 2013 - Oct. 2016Dubai, United Arab Emirates
Yahoo!Global Media Account Manager
Jun. 2012 - Oct. 2013•Priorities trafficking and tracking requests to maintain smooth operation of the display service
•Support media teams on all facets of day to day campaign planning and management (forecasting, availability requests, competitive intelligence, campaign launch verification, reporting, etc.)
•Work with the tech support to assist pubs troubleshoot issues
•Coordinate the launch of all campaigns across display, mobile and data platforms (flow of insertion orders, creative assets, pixel requests, reporting)
•Work with media planning to ensure proper launch of the campaign
•Analyze the media test results to assist with partner renewals
•Assist Sales with inventory and pricing requests
•Support media planning team in all facets the campaign cycle including updating and maintaining CRM system, revising proposals as needed, assisting with partner inquiries and triaging final insertion orders to internal and external parties
•Participate in industry events and conferences
•Work on special projects of strategic importance at the direction of management
•Responsible for setting up tracking technology on behalf of display clients, advising where necessary
•Briefing clients on tracking implementation steps and providing email, phone or occasional face-to-face support
•Carrying out quality assurance checks to ensure tags are correctly implemented and fully functional
•Creating and setting up campaigns within the adserving solutions used by clients, ensuring all relevant tracking variables are in place
• Carrying out quality assurance checks on creative, checking adserver and media owner compliance covering creative weight, size, duration and technical aspects (e.g. action script version, clicktag etc)
•Uploading creative, matching to placements and trafficking to media owners
•Maintaining a logical level of standardisation for trafficking setup within individual clients and across the agency
•Delivery of the campaign monitoring and go-live support for all campaign
Breakthrough ConsultancySenior Account Executive
Jan. 2009 - Feb. 2012• Meeting and liaising with clients to discuss and identify their advertising requirements.
• Working with agency colleagues to devise an advertising campaign that meets the client’s brief and budget.
• Presenting, alongside agency colleagues - particularly the account manager, the campaign ideas and budget to the client.
• Working with the account manager to brief media, creative and research staff, and assisting with the formulation of marketing strategies.
• Liaising with, and acting as the link between, the client and advertising agency by maintaining regular contact with both, ensuring that communication flows effectively.
• Negotiating with clients and agency staff about the details of campaigns.
• Presenting creative work to clients for approval or modification.
• Handling budgets, managing campaign costs and invoicing clients.
• Writing client reports.
• Monitoring the effectiveness of campaigns.
• Undertaking administration tasks.
• Arranging and attending meetings.
• Making ‘pitches’, along with other agency staff, to try to win new business for the agency.
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