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Work Background
Business InsiderCreative Director, Global Marketing, Studios and Events
Apr. 2024New York, United StatesAs the Global Marketing and Studios Creative Director at Business Insider, I play a pivotal role in shaping the vision, strategy, and execution of our B2B marketing initiatives and custom content studio. Leading a talented team of creative professionals, I collaborate cross-functionally to deliver compelling narratives that resonate with a diverse audience of business leaders, executives, and industry influencers. My expertise in strategic marketing, brand identity and creative production enhances BI’s brand presence and drives revenue growth through innovative content solutions. Key accomplishments: - Creating award-winning content through custom studios: Concept, build, and execute visual stories, interactives and other digital experiences. - Translating a new brand identity across adverstising teams at business insider, building advertising website: advertising.businessinsider.com - Spearheaded global marketing initiatives, aligning creative direction with client objectives and brand identity. • Developed high-quality content across digital campaigns, thought leadership pieces, and multimedia productions to drive audience Awards: “Connected Journeys” with Marriott Bonvoy received:🏆 GOLD – Best B2C Campaign, 🥈SILVER – Best Financial Services Campaign | “An Advertising Tail” with Amazon Ads received: 🏆 GOLD – Best Use of Video, 🏆GOLD – Best Interactive Campaign, 🥈 SILVER – Most Creative Campaign | “The Better Work Project” with Indeed received: 🥈 SILVER – Best Series of Sponsored Articles
Insider, Inc.Art Director
Jun. 2021 - Apr. 2024New York, United StatesArt Director in the Insider Studios group, a team that partners with brands to create and build custom, branded content campaigns. Concept, build, and execute visual stories, interactives and other digital experiences as part of branded content and native advertising campaigns.
CNBCLead, Social Media | Art Director
Jul. 2019 - Jun. 2021Develop and execute comprehensive social media strategy and art direction to elevate and amplify CNBC Prime's voice through digital storytelling. ▸ Responsible for developing best-in-class social campaigns for Prime social brand ▸ Working across NBC brands to execute inspired work: original content and live events ▸ Weekly, Monthly, and Campaign-based analytics and reporting ▸ Manage social creatives, mentoring and inspiring their work ▸ Provide clear vision and directive to creatives on how to execute content across all platforms ▸ Foster teamwork and a collaborative work environment. ▸Inspire team morale and contribute to the overall creative culture. ▸ Stay in-tune with cultural and design trends, as well as, emerging talent. Key Accomplishments: ▪ Created original series: The Profit Live with Marcus Lemonis, and Streets of Dream "Save or Stages" Nashville Musicians/voice sharing songs and struggle through Covid. ▪ Exponentially increased following across 4 Brand handles on IG, Twitter, FB ▪ Launched TikTok account and original vertical video strategy and production
Tribeca Film FestivalPhotographer
Apr. 2019 - Jun. 2022New York, New York
360iFreelance Creative Strategist | Project Manager
Mar. 2019 - May. 2019Greater New York City AreaWorking with brands to tell their story, establishing personality and behaviors (the rules) that makes this happen successfully and the communication themes that will hold the storytelling together. ▸ Responsible for the creation and management of project plans for omni channel brand and digital creative projects from brief through delivery Key Accomplishments: ▪ United Airlines: redefining how they speak through Social Media, developing their digital voice & producing their evergreen Social Brand Style Guide and campaign executions
Tribeca EnterprisesHead of Creative | Creative Director
Sep. 2015 - Jan. 2019Greater New York City AreaCreative Services | Marketing Lead: Hiring, Mentorship, Art Direction, Strategy, Project Management, Media Planning ▸ Brand Development and Maintenance - creating brand and annual Festival style guide ▸ Content Strategy and Production across platforms ▸ Working with all departments and Sponsors to facilitate creative solutions to business challenges ▸ Planned & Designed all sales and marketing materials to increase visibility and revenue. ▸ Branded Content Lead: Wrote briefs and managed communication around the production and distribution of original branded content projects including Emmy-winning feature documentary We Could Be King made in collaboration with DICK’s Sporting Goods Key Accomplishments: ▪ Significantly increased revenue ▪ Enhanced Tribeca Enterprises visibility through creation of updated brand identity ▪ Conceptualized & executed the annual Festival Marketing campaign: TV & Film Festival, Chanel Through Her Lens ▪ Awards: Communication Arts Magazine's 9th Annual Typography Award, HOW In-House Design Awards, Society of Typographic Arts Judge's Choice Award, Webby, Creative Concept Award: La Jolla Int. Fashion and Film Festival, Adobe Design Forum Panel
Tribeca Film FestivalSponsorship Account Manager
Feb. 2014 - Aug. 2015Strategize, pitch and execute sponsorship programs and original content projects for 40+ partners ▸ Oversaw activation strategy and execution for founding sponsor AMEX, blue-chip brands, travel partners and all media partners. Owned portfolio totaled $5M+ in cash and in-kind value ▸ Delivered seamless campaigns across Tribeca’s year round events and festivals, programming and digital platforms including large-scale consumer marketing initiatives, events, panels, content and print publications ▸ Directed all client communication around the production and distribution of original branded content projects including Emmy-winning feature documentary We Could Be King made in collaboration with DICK’s Sporting Goods ▸ Worked with American Express to create activation/resource for Filmmakers through the Tribeca Film Festival, Providing finishing funds for filmmakers like Nelson George and his documentary about Misty Copeland.
Options for College, Inc.Director Of Brand Marketing & Sales
Apr. 2011 - Oct. 20131115 BroadwayLead strategic vision and plan for the company's brand identity and to grow our potential customer base. ▸ Drove revenue via heightened brand awareness and consideration ▸ Develop unique selling proposition, sales process and brand position among competitors ▸ Creative/Communications/Marketing lead: Designed Brand identity, voice, mission, wrote newsletters, built website and created social handles/community ▸ Demonstrated calm, clear-headed leadership and collaborative work environment while growing the team ▸ Cultivated and maintaining strategic partnerships: New York Life, Wharton UPENN, Summer Institute for the Gifted, Scholar Search Association, and Abu Dhabi investment Advisory Scholarships ▸ Produced live events and original content supporting curriculum and social community building ▸ Tracked and monitoring P&l, SEO and social engagement/reach Key Accomplishments: ▪ Doubled sales within first year through innovative lead creation and impressive conversion rates
Mortimer Fox Studio & DesignFounder | Multidisciplinary Creative
Mar. 2011 - Dec. 2018Newburgh, NYMortimer Fox are storytellers - photojournalist ninjas, marketing mavens, and artists. Through photography, video, music, and design, we tell your story. We specialize in campaigns & event photography, but no moment is too small: professional headshots, band photography, music videos, banner ads, social posts, website/ blog, publications, editorial, production stills, etc. www.mortimerfoxstudios.com
RREEFCommunications and Marketing for RREEF Sustainability
Jan. 2010 - Dec. 2011Created and executed sustainability awareness campaign resulting in the LEED status of multiple real estate portfolio assets Designed, delivered research and presentation copy/materials for Deutsche Bank Sustainability Council President
MARTCo-Owner
Jan. 2008 - May. 2017Brooklyn, NYBrooklyn's Creative Marketplace - independent collective of fashion, product designers, artists, stylists, musicians, green-minded professionals, locavore and vegan-minded caterers. Mart provides a space to meet, share information and resources, exhibit great work, enthuse and cultivate a community of creativity and authenticity.
SirSales Marketing Manager
Jan. 2006 - Aug. 2011129 Bedford Avenue Brooklyn, NY 11211 718.384.0700 sirbrooklyn.comSir boutique carries Sir designer Joanna Baum’s creations almost exclusively, serving as a tightly curated showcase for her always-evolving collection. Customer relations and sales in fashion boutique, with extensive work with visual standards and merchandising high-ticket items. Coordinated media attention, and editorial coverage through social media, blog posts, articles to increase sales.
RREEFPortfolio Assistant
Oct. 2003 - Mar. 2011Assisting in multiple partner/asset manager portfolios with all creative and administrative responsibilities Translating sales goals into client presentations, leading in research and execution Project manager, leading work and provide training to fellow assistants Analytical work done in the preparation for Strategic Fund Plans, developing hold/sell recommendations, preparing client communications
NBC NewsAP on "Last Comic Standing"
Feb. 2003 - Feb. 2003
The Daily Show with Jon StewartTalent Producer
Feb. 2000 - Aug. 2003Assisted Talent Producer with all administrative responsibilities including screening calls and handling correspondence. Organized schedules for celebrity guests and documented information accordingly for various departments. Established working relationship with personal/film and television publicists in order to arrange transportation, accommodations, and publicity materials for guest interviews. Handled all pre-interviews and escorted celebrity guests through the taping process. Key Accomplishments: Emmy and Peabody Awards
The Daily Show with Jon StewartExecutive Assistant to Jon Stewart
Feb. 2000 - Aug. 2002Handled all administrative responsibilities for host of nightly news satire airing on Comedy Central. Responsible for screening all calls, scheduling appointments and coordinating daily transportaion arrangements. Organized and handled general correspondence. Reviewed and supported host with scripts and provided feedback to specific requests regarding material for shows.
The Daily Show with Jon StewartProduction Assitant
Nov. 1999 - Feb. 2000Assisted in all production departments including, Field, Transcript, Studio, Pre/Post Production and Management. Screened and logged media field tapes to expedite editing. Acted as runner and was responsible for packages, props and photos.
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