Havertys FurnitureMarketing Copywriter
Jul. 2015 - Apr. 2016Greater Atlanta AreaAs a member of the marketing and advertising department at Havertys, my specialty was in generating copy for all brand marketing materials. An omnichannel marketing model required unique yet consistent messaging via email, web copy, in-store signage, direct mail pieces, product descriptions, ad copy, blog content, commercial spots, and video verbiage. Working collaboratively with all members of our department and others, I aided in the ideation and development of both branded and lifestyle marketing initiatives allowing for creative input beyond copy creation.