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Work Background
Colombian OakProduct Strategy
Mar. 2016 - Jan. 2019Colombian Oak is an innovation group focused on conceptualizing and developing patent-pending products for the travel & lifestyle markets. Our products are available for license or venture opportunity to select companies seeking viable extensions to existing product lines. www.colombian-oak.co
Havertys FurnitureMarketing Copywriter
Jul. 2015 - Apr. 2016Greater Atlanta AreaAs a member of the marketing and advertising department at Havertys, my specialty was in generating copy for all brand marketing materials. An omnichannel marketing model required unique yet consistent messaging via email, web copy, in-store signage, direct mail pieces, product descriptions, ad copy, blog content, commercial spots, and video verbiage. Working collaboratively with all members of our department and others, I aided in the ideation and development of both branded and lifestyle marketing initiatives allowing for creative input beyond copy creation.
Everywhere AgencyDigital Consultant
Feb. 2015 - Oct. 2016Greater Atlanta AreaAs a Social Media Marketing Contractor at Everywhere, I brought my years of experience to help facilitate campaigns - influencer-, event-, and/or social-media-driven - for a select pool of clientele offering ongoing market research, strategy, execution, and reporting.
Self-EmployedFreelance Content Consultant
Sep. 2014Charleston, South Carolina AreaAs a freelance content and copywriting consultant, I collaborate with my clients to offer customized, content-driven solutions for their brand needs. From web copy and blog writing to social media management and copyediting, my mission is always to keep my client - and their target audience - front-of-mind by providing strategy and execution.
Everywhere AgencyDigital Account Manager
Sep. 2013 - Jan. 2015Atlanta, GA
Everywhere AgencyDigital Coordinator
Oct. 2012 - Aug. 2013Atlanta, GaAs a Digital Account Coordinator at the Everywhere Agency, Lexi worked with a collection of Fortune 500 companies to provide social media counsel, guidance, and implementation for a variety of marketing campaigns. Led social media trainings, conducted community management of company platforms, created digital audits, secured blogger outreach, created project SOWs, and completed comprehensive campaign reports.
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