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Work Background
TCVGFreelance TV & YouTube Content Creator & YouTube Strategist
Sep. 2021London, England, United KingdomIn my freelance career 21/22 I worked with a few YouTube channels as a filmmaker using my 10+ years experience filming car reviews to not only provide 4K quality video, but at an incredibly efficient rate for the high YouTube demand, typically filming 2 X videos in 1 day with multi camera set ups single handed and then turning around each 10-20 minute edit to a high standard within 1 day with minimal feedback from clients. I have also provided my services as a YouTube strategist which is work that I really enjoy! Looking at audience data and deciphering trends is something that excites me and is the rush that I miss from seeing the impact I was having as an employee at carwow in the role of Producer/Director and team manager. I was involved as Director for the most recent and high performing carwow adverts on YouTube & TV and have experience as Director on the carwow TV adverts of last year. I’m worked closely with a few brands as Creative Director/Video Editor to produce some TV & YouTube commercials as well as some engaging informational videos on YouTube. In April 2023 I started a YouTube channel that became monetised very quickly achieving the required subscribers and watch time. My roles for the YouTube channel were many; Producer/Director/Filmmaker/ Presenter & Script Writer/YouTube Data Analyst & Strategist. I have completed work for UMS Skeldar during 23/24. UMS SKELDAR manufacturer UAS's/UAV's and have used my services as a Shooting Director/Editor for videos distributed on platforms such as Linkedin. UMS SKELDAR have also used my services as a YouTube Data Analyst & Strategist where I applied work such as redesigning thumbnails, adjusting titles and applying relevant keywords. Reference: “Samantha has always worked very professionally and exceeded our expectations by delivering the high-quality content required." Senior Marketing Manager, UMS SKELDAR. If you’re interested to see how we could work together then please do get in touch via LinkedIn.
BOTB.comExecutive Producer/Director
Jul. 2021 - Sep. 2021London, England, United KingdomAfter growing the BOTB Youtube channel by an increase of over 100% in less than 2 months; completely revamping the design (ie Video thumbnails, Profile picture, Youtube banner), improving YouTube video audience engagement with my skills in directing, producing, filming, editing, Youtube analytics and managing/training a team as well as tracking customer conversion rate data from our YouTube video/s to the BOTB website and then logging the sales generated from the content my team produced. Not only this but I focused on improving brand awareness and brand relationships by; proposing to attend a car event, handled all of the preparation including designing and arranging the premium look stages, arranged the pitch, people & vehicles and managed BOTB's presence as well as customer relations at the Petrolheadonism Live event at Knebworth House 18th/19th September 2021. During my time at BOTB I took it upon myself to come up with ideas/tests and solutions where ticket sales were under performing. To seek out and reach new audiences in an attempt to increase ticket sales and brand awareness. I produced two social media video adverts at a very efficient cost, wrote the scripts, arranged the vehicles and presented the videos myself (references below). BUT, due to an unforeseen change in BOTB's business strategy (and not to mention a reluctancy on both parts to separate from our endeavour for organic audience growth and customer acquisition) I have moved on from BOTB to focus on a variety of freelance opportunities. For booking enquiries please message me via LinkedIn.
carwowProducer/Director
May. 2019 - Jul. 2021Throughout my career at Carwow I gained an abundance of skills; from driving performance cars with over 500hp safely to and from film shoots, to organising and single handedly managing those film shoots with over 20 cars and 50 people, while operating cameras, sound and managing relationships simultaneously. In 2019 'Director' was added to my title, to acknowledge the work I was doing behind the scenes to make the videos the best that they could be and inspiring the team to get creative with funny interjections & new trends on social media. Mat and I worked together to push for big growth of our YouTube channel, he would provide the video ideas and I would do what it takes execute them. The channel went from 30 million views per month in Dec 2018 to 55 million views in the month of September 2019. I followed Mat around the world, filming car reviews in places like the USA, China and all over Europe for many years (9 if we're counting) and I did all this not only because I enjoyed it but because of the passion that Mat and I shared to be the best of the best on YouTube. Perhaps the greatest achievement of my career so far (in my opinion) was the ability to build a team & operate it smoothly despite challenges of workload, team morale and more. To offer technical & creative input and support to create all of the Carwow content and to do so cost effectively outputting 5-7 videos per week to my high standard, while maintaining team morale. BUT most of all providing entertainment to over 75 million viewers in 31 days/Aug 2020 (during a huge worldwide pandemic). I ended my career with Carwow on a huge high note and another big achievement and that was that my team and I created a #1 YouTube trending video. This video is none other than the Formula 1 vs Bugatti Chiron drag race which now has over 20 million views on Youtube. It was a very, VERY difficult decision to leave Carwow, but my aforementioned passion for success was eager for a new challenge.
carwowProducer
Apr. 2017 - Apr. 2019London, United KingdomIn April 2017 I became Producer and Team Manager, my day-to-day would look like calling press officers to book cars in for filming, researching new filming locations, maintaining quality of the videos, arranging publishing dates for videos and ensuring that the team hit deadlines (while still creating videos myself as well). In 2018 I feel this video: https://www.youtube.com/watch?v=IxYg1IDrJUs (15 millions views) marked a pivotal point in the Carwow video strategy where our videos became more entertaining as well as informational and is the day that the Carwow drag races were really born! With our subscriber base, views and team growing I created a Carwow showreel and entered us into the AOP Awards "Best Use of Video" & Newspress Awards "Best Automotive Video" and we WON... BOTH! In August 2018 we achieved our 1 million subscribers status :D - it was a good year!
CarwowSenior Camera Operator/Video Editor
Dec. 2016 - Apr. 2017London, England, United KingdomWhen I first joined Carwow in 2016 the YouTube channel was just starting out with a very small team. Due to my experience filming and editing car reviews at Auto Express & CarBuyer I was invited to join the team as Senior Camera Operator & Video Editor. After only a few months of employment at Carwow an opportunity arose for the position of Producer - which I gladly recommended myself for and fortunately for me, was accepted!
Dennis PublishingFilmmaker
Oct. 2012 - Nov. 2016
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