Lagunitas Brewing CompanyArea Sales Manager
Oct. 2016 - Oct. 2020Houston, Texas, United States-Market Manager for Houston & surrounding cities.
-Managed distributor relationships, achieving 100% KPI and volume targets in key markets.
-Organized promotional events, store samplings and festivals throughout the calendar year
to amplify brand presence and foster customer engagement.
-Analyzed market trends to optimize distributor performance, consistently meeting sales
targets.
-Executed BEK/Texas A&M tailgate sponsorship, boosting brand awareness in the
collegiate market.
-Cultivated strong distributor and key account relationships in Central/South Texas and
Oklahoma, fostering partnerships for mutual growth.