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Work Background
Various local and disaster-relief nonprofit organizationsNonprofit Leader
Aug. 2024United States• Managing and leading all bunk bed deliveries in St Pete for Sleep in Heavenly Peace (SHP), ensuring No Kid Sleeps On The Floor in Our Town. • Contributed to delivering over 4,000 beds with SHP Tampa Bay chapter and nearly 75,000 beds nationally in 2024. • Contributed to delivering over 4,000 beds with Building Beds in Pinellas County. • Volunteering with various local and national hurricane and disaster-relief non-profit organizations to support relief efforts, including World Central Kitchen.
iFITDirector of Global Marketing - iFIT Commercial
Jun. 2023 - Aug. 2024United States
iFITDirector of Global Marketing - Retail and Commercial
Mar. 2022 - Jun. 2023
iFITDirector of Global Marketing - Commercial
Sep. 2016 - Mar. 2022
Peggy Vo ConsultingGlobal Marketing Consultant
Oct. 2012 - Dec. 2016Tampa/St. Petersburg, Florida AreaPeggy Vo Consulting is a boutique marketing consultancy focused on the fitness industry. I established this business to provide the full suite of marketing services for global SME clients. I routinely helped clients acquire and retain clients, identify strategic new growth opportunities, carve out a market niche, understand their target audience, and refresh their brand. Some of my key contributions include: ➥ Defined, developed, or reimagined both new and established brands, creating a distinct brand voice for each client. ➥ Provided a range of value-added marketing services, including: website design and development, email marketing, sales collateral, advertising, promotions, communications assets, competitive research, market intelligence, and social media campaigns. ➥ Developed integrated product strategies and go-to-market plans to facilitate commercially successful launches across a range of new markets. ➥ Organized trade shows, events, and public outreach initiatives within the fitness industry. ➥ Supported multiple small businesses with no marketing arm; established marketing processes that are ROI-driven, scalable, and informed by industry best practices.
Precor IncorporatedSenior Marketing Manager - Commercial
Jan. 2009 - Apr. 2012Seattle, USA
Precor IncorporatedMarketing Manager - EMEA
Jun. 2004 - Jan. 2009Frimley, UK• Experience: - Creation and rollout of marketing tools to Direct Offices (7) and Distributors (32) across Europe in line with business objectives. - Demonstrable experience managing marketing projects across a variety of disciplines (i.e. events, direct marketing, advertising, etc.) across the region. - Production and implementation of strategic marketing plans for all countries across Europe. - Management and analysis of all research projects across Europe. • Achievements: - Developed a first-class marketing support service across the EMEA region including brand consistency on all marketing activities. - Successfully launched new innovative products including full marketing tools - Opened new direct offices - Winner of Outstanding Personal Contribution Award
Johnson & Johnson Vision Care, Inc.European Market Research Analyst
Jan. 2003 - Jan. 2004Bracknell, UK• Experience: - Implementation and maintenance of the European Market Research Intranet site. - Development of Vision Care’s innovation tools and processes, encompassing both internal (hothouses) and external (pulse) sources. - Research and analysis of market trends and conditions of European territories to determine sales potential. - Analysis of continuous data sources and ad-hoc quantitative and qualitative research across the region and input into European marketing strategy. - Process owner for European Competitive Intelligence covering pricing, sales & marketing activities. - Monitoring of marketing promotions and advertising performance across the region by measuring market share, sales in and out, consumer awareness, etc. • Achievements: - Designed and issued worldwide the first European Market Research News Report covering results from continuous and ad-hoc, quantitative and qualitative research. This led to a US version of the report. - Created and drove a process for collection and dissemination of competitive information across Europe. - Initiated research into new market segments. - Winner of the Standards of Leadership Award for Interdependent Partnering.
Johnson & Johnson Vision Care, Inc.European Marketing
Jan. 1999 - Jan. 2003Bracknell, UK• Experience: - Successfully developed new ACUVUE® Brand display and merchandising units for implementation across the region. - Designed the European Strategic Process for production and implementation of merchandising including new products launches. - Developed and managed roll-out of new packaging with a single multilingual information insert resulting in significant cost savings. - Led interface with creative agencies for new merchandising development, leaflets and design of Brand Guidelines Reference. - Initiated, edited and designed the European Marketing Newsletter to share best practices and successful promotional activities across the region. - Managed the European Marketing and Market Research budgets. • Achievements: - Created and managed the electronic European Competitive Hotline system which resulted in winning the Standards of Leadership Award for Innovation. - Contributed to Johnson & Johnson Vision Care winning the Johnson & Johnson Corporate Image Award 2002 (implementation of technology to grow the business). - Winner of the Standards of Leadership Award for Fun in Business by organising European Sales and Marketing Conferences for new product launches successfully and cost-efficiently.
ARJO WIGGINS APPLETON HOLDINGSCorporate Communications
Jan. 1994 - Jan. 1998Basingstoke, UK* Successful organisation of European events and functions such as sponsorship of the Football World Cup - FRANCE 98 and associated promotional activities, yearly inter-mill football tournaments, AGM and other corporate events. * Management of the internal corporate newsletter in several European languages including copywriting, compilation and proofreading. * Distribution of internal / external announcements and press releases.
* Production of Preliminary and Interim Results Presentations for AGMs in London and Paris.
* Management of the Group’s Donations and department’s budgets.
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