American Council on ExerciseSocial Media and Content Strategist
Jun. 2012 - Jan. 2016Greater San Diego Area-Create and execute strategy for all social media and content marketing initiatives, including blog articles, whitepapers, infographics, videos, campaigns and promotions
-Build relationships with online audience through useful, relevant, and engaging brand- and industry-related content and excellent customer service
-Create editorial calendar and manage workflow for all social media and content marketing initiatives
-Utilize influencer marketing to amplify content and other organizational products or initiatives to new audiences -Oversee creative direction for photoshoots and videoshoots -Present monthly analytics reports to Executive Team
-Grew social media following from 25,000 to over 500,000 -Increased monthly pageviews to blogs on site by over 150%