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Work Background
Good Karma PTY Ltd T/as Memory MachineFounder & Managing Director
Oct. 2021Melbourne, Victoria, AustraliaMemory Machine is a ground breaking app for people living with Memory Loss, their carers, family and friends. It aims to bring dignity and respect to all through enabling control, connection and reassurance.
Karma International Consulting (KIC)Director
Sep. 2018Melbourne, Victoria, AustraliaKIC transforms visionary concepts into thriving commercial successes. Our expert services include: • Brand Strategy: Crafting compelling brand identities that resonate and endure. • Retail Distribution Models: Designing effective distribution strategies to maximize market reach. • Startup Structures: Building robust frameworks for new ventures, setting the stage for growth. • Marketing and PR: Elevating brand presence with strategic marketing and public relations. • Brand Launch and Re-launch: Driving impactful introductions and revitalizations that captivate the market. • Brand/Distributor Facilitation and Mediation: Bridging relationships between brands and distributors for seamless collaboration. • Market Entry and Expansion: Establishing distribution networks in new or under-developed markets, paving the way for success.
Telegram Co. MilligramCo-Founder & Director
Aug. 2008 - May. 2018Melbourne, Australia• Retained post-acquisition by Dymocks group to spearhead sales strategy and execution, ensuring seamless transition and continued growth. • Leveraged existing retailer presence and robust back-end support to drive substantial company-wide revenue growth. • Conceived and launched the Milligram brand, specialising in designer stationery and office accessories, elevating the business to new heights. • Executed the rollout of a flagship store in Melbourne Central, strategically designed to enhance and support the online stationery platform. • Propelled the company to recognition as one of Australia’s Top “Coolest Companies.” • Secured the Melbourne Design Award for Interior Design in the Retail category, showcasing the brand’s innovative retail presence. • Oversaw sales strategy for a diverse and extensive portfolio of brands, driving consistent performance. • Directed and managed the workforce’s expansion, ensuring alignment with the company’s strategic goals. • Led a team of sales direct reports, strategically assigned by brand and category to maximize effectiveness. • Achieved 100% retention of both leading and at-risk accounts through targeted strategies and relationship management. • Developed a structured sales process, ensuring team accountability, autonomy, and peak performance. • Built a robust CRM system, enhancing target-setting and tracking to empower the sales team. • Implemented a hub strategy, creating focused brand experiences within retailer stores, boosting brand visibility. • Designed destination stores within retailer client premises, transforming them into must-visit locations. • Optimized merchandising resources, maximizing efficiency and impact across all touchpoints. • Led a major warehouse and office relocation project, ensuring minimal disruption and improved logistics. • Expanded the company’s brand presence at key industry events and trade fairs, solidifying market leadership.
Telegram Co.Co-Founder, Director
Jan. 2008 - Dec. 2015• Founded and rapidly expanded the company, significantly scaling the team. • Spearheaded strategy and optimized operational processes, revolutionizing sales methodology and supplier management. • Built and led an elite wholesale sales and logistics team, driving excellence in every area. • Curated a powerful brand portfolio, each brand contributing to deep market penetration and dominance. • Aligned the strategic vision of external stakeholders with our brand, fostering strong, synergistic partnerships. • Leveraged flagship brand equity to secure exclusive rights with leading global brands, solidifying market leadership. • Became the go-to distributor for emerging, innovative brands, establishing market ownership. • Achieved 100% retention of onboarded brands by co-investing in marketing and PR efforts. • Won and maintained a long-term partnership with a leading stationery brand, demonstrating consistent value delivery. • Successfully launched an unknown Korean brand in the Australian market, driving high revenue growth. • Secured exclusive distribution rights to the world’s most prestigious pen brand, enhancing our market position. • Cultivated and managed strategic relationships with carefully selected customers, ensuring alignment and success. • Built enduring trust through unwavering consistency in quality and service delivery. • Executed a planned, strategic expansion of our footprint within retailer stores, enhancing visibility and reach.
The SourceManaging Director
Jan. 2005 - Jan. 2008Melbourne, Australia• Acquired a struggling traditional newsagent with a bold vision to revitalize and transform the brand and physical space. • Reimagined the location into a stylish, New York-inspired space, perfectly tailored to the urban clientele. • Redesigned the store layout and curated the brand selection to focus on high-margin products, strategically aligned with the new brand identity. • Launched an eCommerce platform, seamlessly integrating the in-store experience with online sales, expanding reach and accessibility. • Effectively managed the online brand portfolio, driving significant revenue growth and enhancing the brand’s digital presence. • Increased the average customer spend while simultaneously boosting profit margins. • Achieved substantial growth in overall turnover, solidifying the business’s financial stability. • Honored as Gift Retailer of the Year at the 2006 Reed Gift Fairs, recognizing excellence in innovation and retail success.
The Glass House LodgeBusiness Owner
Jan. 2001 - Jun. 2004• Transformed a holiday home into a prestigious and highly profitable boutique business, setting new standards in luxury hospitality. • Led front-of-house operations, delivering exceptional, tailored services to an ultra-high-net-worth clientele. • Recruited a globally-renowned chef to curate a premium food and beverage experience, elevating the property’s exclusivity. • Developed a distinctive property brand from the ground up, in collaboration with the Business Manager and Chef, positioning it as a leader in luxury hospitality. • Executed a comprehensive capital investment and branding program, driving the property’s growth and market presence. • Ensured meticulous, responsive service that garnered global acclaim and set a benchmark in the industry. • Recognized as one of the Top 100 Hotels Worldwide by Condé Nast Traveller Magazine in 2004. • Secured a place in the Top 80 Hotels by Tatler Magazine in 2004, further cementing the property’s elite status.
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