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Network Power<100 people
Roles
💸100%
Marketing
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Sales & BizDev
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Geos
Work Background
The Brand AgencyOwner of The Brand Agency
Oct. 2024Serbia EuropeAt The Brand Agency, we help you shape how your business is perceived, recognized, and valued while carefully identifying and eliminating the obstacles that stand in the way of your brand’s success. We Design Strategic Roadmaps for Your Brand's Future! Our strategic approach ensures your brand resonates with the right audience, building a strong identity, shaping market perceptions, and delivering your message with clarity and impact. We seamlessly bridge branding and marketing, guiding you through every stage—from defining your brand’s purpose and understanding your ideal audience to crafting a compelling narrative that drives influence, trust, and recognition. More than just strategy, we focus on practical solutions that help you overcome barriers, ensuring real, measurable results. With us, your brand becomes more than a name—it evolves into a powerful, results-driven asset that fosters lasting connections with those who matter most. Ready to shape the future of your brand with solutions that drive success? Let’s make it happen!
GLOW Marketing Agency Owner of GLOW Marketing Agency
Jun. 2023 - Oct. 2024Novi Sad, Vojvodina, SerbiaAt GLOW Marketing Agency, we specialize in crafting and executing marketing strategies that set your brand apart and drive measurable success. Our expertise lies in developing data-driven marketing plans, impactful creative concepts, and compelling brand communication that position you for market dominance. With over 20 years of experience working with leading global brands, we create tailored marketing strategies that amplify your reach, engage your audience, and fuel business growth. As our partner, you gain access to customized marketing and sales solutions designed to elevate your presence—regardless of your industry or company size. Through strategic execution and innovative creativity, we ensure your brand not only captures attention but leaves a lasting impression.
Shell Lubricants - Serbia & MNE Marketing Manager
Sep. 2019 - May. 2023SerbiaDeveloping and executing comprehensive Business & Marketing strategies for Shell Lubricants in Serbia and Montenegro, with a clear focus on accelerating market growth and strengthening brand presence. By seamlessly aligning local initiatives with global strategies, we ensure consistency while tailoring approaches to meet specific market needs and business objectives. Our efforts go beyond strategy—we actively cultivate strong customer relationships, leverage key market insights, and drive data-informed decisions that enhance Shell’s competitive positioning. Through strategic planning, targeted marketing execution, and continuous optimization, we create sustainable growth opportunities, reinforcing Shell as a trusted leader in the region.
Strauss AdriaticBrand & Trade Marketing Manager
Nov. 2005 - Oct. 2018Belgrade, SerbiaBrand & Trade Marketing Manager Strategically bridging brand and trade marketing to drive market growth, consumer engagement, and sales performance. Proven expertise in developing and executing marketing strategies that enhance brand positioning and visibility at the point of sale. Brand Strategy & Product Management: Led the brand management strategy for the Instant Coffee category, overseeing the entire product lifecycle—from product development and packaging design to consumer testing, brand identity, and communication strategy. Successfully launched and positioned products, ensuring strong market impact. Trade Marketing & Consumer Engagement: Translated high-level marketing strategies into compelling in-store activations, BTL campaigns, and innovative point-of-sale experiences that boosted consumer engagement and sales. Sales-Driven Marketing Execution: Developed and implemented a Trade Marketing Strategy aligned with business objectives, focusing on driving conversions at the point of purchase (POP) through targeted promotions and activations. Market Presence & Customer Loyalty: Strengthened customer relationships by ensuring seamless brand-consumer interactions, fostering loyalty through exceptional service and data-driven marketing initiatives. A holistic marketing approach, seamlessly integrating brand storytelling, trade execution, and consumer experience to achieve sustained market success.
NestléProduct Manager
Jan. 2003 - Dec. 2005Marketing Strategy & Execution | Nestlé Led the development and execution of integrated marketing strategies across all Nestlé product categories—including coffee, chocolates, chocolate beverages, soups, mayonnaise, and infant nutrition—ensuring market relevance and competitive differentiation. 360° Marketing Strategy: Designed and implemented Above-the-Line (ATL) and Below-the-Line (BTL) campaigns that effectively drove consumer engagement, brand awareness, and sales at the point of purchase (POP). Brand & Category Management: Established a tailored brand strategy for each product category, ensuring alignment with local market dynamics, consumer behavior, and business objectives. Data-Driven Market Expansion: Conducted in-depth market analysis, assessing market share, numeric & weighted distribution, and competitive positioning to develop high-impact business growth strategies. Sales-Driven Activations: Designed trade marketing initiatives that translated brand strategies into compelling in-store experiences, maximizing visibility and shopper conversion. A strategic and data-driven approach to brand-building and marketing execution, ensuring Nestlé’s strong market presence, consumer connection, and sustained business growth.
Coca-Cola Hellenic Bottling CompanyMarketing Coordinator
Jan. 2001 - Dec. 2003Marketing Strategy & Execution | Leadership & Market Analysis Driving Strategic Marketing Execution: Led the end-to-end planning, organization, and execution of marketing initiatives, ensuring seamless implementation and measurable impact. Market & Competitive Analysis: Conducted in-depth assessments of the company’s market position relative to competitors, focusing on market share, numeric distribution (ND), and weighted distribution (NWD) to provide data-driven insights that shaped strategic decisions. Sales-Boosting Marketing Initiatives: Developed and executed marketing projects designed to enhance brand visibility, drive consumer engagement, and increase sales performance at the point of purchase (POP). Collaboration with Sales Teams: Provided strategic direction to the sales team, ensuring optimal execution of marketing initiatives, effective in-store activations, and impactful point-of-sale (POS) placements. Marketing Budget Management: Oversaw the planning, allocation, and control of the marketing budget, ensuring cost efficiency, ROI optimization, and accurate financial reporting. A strategic, data-driven, and execution-focused approach to marketing leadership, ensuring strong market positioning, competitive differentiation, and sustainable business growth.
OSCEOSCE Democratization Coordinator
Jan. 2000 - Dec. 2001Program Development & Strategic Implementation | Civil Society & Democratization Training & Event Coordination: Led the organization and execution of high-impact training sessions, conferences, and workshops within the Democratization Department, Civil Society Section of the OSCE (Organization for Security and Cooperation in Europe), fostering knowledge exchange and capacity building. Civil Society Development & Proposal Evaluation: Assessed and evaluated proposals for advancing civil society initiatives, ensuring alignment with OSCE’s strategic goals and the specific needs of local communities. Strategic Program Enhancement: Designed, implemented, and refined development strategies to strengthen civil society engagement, using key insights from conferences and workshops to optimize program impact and effectiveness.
United NationsUN Administrative Assistant / Interpreter
Jan. 1999 - Dec. 2000Administrative & Linguistic Support | Civil Society Section, United Nations Managing and optimizing the office filing system, ensuring seamless organization and accessibility of all critical documentation within the Civil Society Section. Maintaining comprehensive records and structured archives to support efficient workflow and compliance with organizational standards. Translating and localizing official documents, correspondence, and press releases between Serbian and English, ensuring accuracy, clarity, and cultural relevance. Providing high-level simultaneous interpretation during meetings with local officials, facilitating effective communication and collaboration between international representatives and local stakeholders.
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